Maine Lobster

Maine lobstermen have been increasing their fishing take for years now, reaching a new record in 2010. However, as with all commodities, there is a fine balance to be found between increasing volumes and price. The high prices per pound earned during the 2003 through 2007 period came down sharply in 2008 and 2009 when the price per pound hit a decade low of $2.93. In 2010 that price rose again, to $3.31, bringing it back to the level seen in 2000.

Geographic reference: State of Maine
Year: 2000 and 2010 (preliminary data)
Market size: 57.22 million pounds valued at $187.7 million and 93.36 million pounds valued at $308.7 million respectively.
Source: “Historical Maine Lobster Landings,” a report available online here.
Original source: Maine Department of Marine Resources.

Yogurt Production

The dairy industry is broken into several product categories. Of these, yogurt is the one that has seen the greatest growth over the last decades. Between 1990 and 2009, the production of yogurt in the United States rose 291.4%. By way of comparison, the U.S. population grew by 24% in this same time period. While production of all dairy products grew, yogurt was by far the leading category. Butter production grew by 20.8% and the production of all cheeses grew 66.78% while the quantity of yogurt almost trebled during this two-decade period.

Geographic reference: United States
Year: 1990 and 2009
Market size: 978.9 million and 3.832 billion pounds respectively.
Source: “Dairy Products, 2009 Summary,” USDA publication, April 2010, page 9, available online here. Data for 1990 are from the 1991 edition of the USDA report.
Original source: U.S. Department of Agriculture, National Agricultural Statistics Service

Turkeys

The size of the market presented here is based on values at the wholesale level, farm receipts for sales of turkeys.

Geographic reference: United States
Year: 2009
Market size: $3.6 billion
Source: “U.S. Farm Sector Cash Receipts from Sales of Agricultural Commodities, 2006-2010F,” a table on the USDA’s Economic Research Service website, available online here.
Original source: Economic Research Service, United States Department of Agriculture

Pork (well, U.S. hogs really)

The size of the market presented here is based on values at the wholesale level, farm receipts for sales of hogs.

Geographic reference: United States
Year: 2009
Market size: $14.4 billion
Source: “U.S. Farm Sector Cash Receipts from Sales of Agricultural Commodities, 2006-2010F,” one of many tables on the USDA’s Economic Research Service website, available online here.
Original source: Economic Research Service, United States Department of Agriculture

Peanuts

The size of the market presented here is based on values at the wholesale level, farm receipts for sales of peanuts.

Geographic reference: United States
Year: 2009
Market size: $800 million
Source: “U.S. Farm Sector Cash Receipts from Sales of Agricultural Commodities, 2006-2010F,” a table on the USDA’s Economic Research Service website, available online here.
Original source: Economic Research Service, United States Department of Agriculture

Corn

The size of the market presented here is based on values at the wholesale level, farm receipts for the sale of corn.

Geographic reference: United States
Year: 2009
Market size: $42.0 billion
Source: “U.S. Farm Sector Cash Receipts from Sales of Agricultural Commodities, 2006-2010F,” a table on the USDA’s Economic Research Service website, available online here.
Original source: Economic Research Service, United States Department of Agriculture

Rice in the United States

The size of the market presented here is based on values at the wholesale level, farm receipts for sales of rice.

Geographic reference: United States
Year: 2009
Market size: $3.0 billion
Source: “U.S. Farm Sector Cash Receipts from Sales of Agricultural Commodities, 2006-2010F,” a table on the USDA’s Economic Research Service website, available online here.
Original source: Economic Research Service, United States Department of Agriculture

Raisins in Afghanistan

The Afghan raisin farming business is returning after being decimated several decades ago when war arrived in that country, disrupting everything. At its peak, Afghanistan produced 86,000 metric tons of raisins annually, equivalent to 10% of the world production of the dried fruit. Today, the Afghan market represents 3% of the world’s production of raisins.

Geographic reference: Afghanistan
Year: 2008 and 2009
Market size: Approximately 27,500 metric tons each year.
Source: “New Hope for Afghan Raisin Farmers,” The New York Times, October 9, 2010, page B1.

Pumpkins… for the Season

This market size is based on estimates of the overall national market that appeared in an article about the 2010 crop in the State of Michigan. Michigan’s pumpkin production represents approximately 13.5% of the national pumpkin crop.

Geographic reference: United States
Year: 2010
Market size: $66.7 million
Source: “State Rolling in Pumpkins in 2010,” The Detroit News, September 23, 2010, available online here.

Cookies and Bagels

Bagel shops and cookie shops have both seen a decline in numbers during the first decade of this century while the number of coffee shops has more than doubled. An interesting shift seems to be taking place.

Geographic reference: United States
Year: 2002 and 2007
Market size: Number of Bagel Shops, 3,203 and 3,072 respectively
Market size: Number of Cookie Shops, 1,025 and 951 respectively
Source: “2007 Economic Census: Sector 72: Accommodation and Food Services,” June 22, 2010, available online here.
Original source: U.S. Bureau of the Census

Pizza Market

Data represent the estimated number of pizzas sold per year in the United States. Seventeen percent of restaurants in the United States are pizzerias.

Geographic reference: United States
Year: 2009
Market size: 3 billion pizzas
Source: “Pizza Facts,” Guido’s Premium Pizza, September 27, 2010 available online here.
Original Source: Blumenfield and Associates; Food Industry News.

Retail Bakery Products

Total retail bakery production in the United States actually fell by 6% between 2007 and 2008. Most other bakery product categories saw a rise in production from 2007 to 2008. The market size listed here is not a retail sales figure; it is a production value and should be seen as more akin to a wholesale figure.

Geographic reference: United States
Year: 2007 and 2008
Market size: $3.060 billion and 2.876 billion respectively
Source: Annual Survey of Manufactures 2008, March 30, 2010, available online here.
Original source: U.S. Bureau of the Census

Fishery Production

Total fishery production includes the domestic catch as well as imported seafood—fin fish and shellfish. The domestic catch represents 45% of total production and imported fish (fin and shell) represent the remaining 55%.

Geographic reference: United States
Year: 2007
Market size: 20.5 million lbs.(live weight)
Source: Statistical Abstract of the United States: 2010, Table 861, December 2009 available online here.
Original source: U.S. Bureau of the Census and the U.S. National Oceanic and Atmospheric Administration, National Marine Fishery Service.

Dog and Cat Food

Dog Food

The market for pet care products in the United States is quite large and according to one study, by the firm Packaged Facts, pet food represented only 33.6% of that overall market in 2008, down from 35.1% of the market in 2004. The market sizes presented here are not retail sales figures. They are figures based on the value of manufacturers shipments, thus closer to wholesale prices.

Geographic reference: United States
Year: 2007 and 2008
Market size: $13.5 billion and $15.9 billion respectively
Source: Annual Survey of Manufactures 2008, March 30, 2010, available online here.
Original source: U.S. Bureau of the Census

Halal Food Market in France

France has the largest Muslim population in Europe. According to the daily newspaper Le Figaro, “spending per household on halal food has grown twentyfold.” The availability of halal foods are increasingly not limited to small local shops. Supermarkets and some restaurants now offer halal foods also. Data are estimated.

Geographic reference: France
Year: 2010
Market size: $5.7 billion
Source: Maïa de la Baume, “Halal Foods Expand Reach in France,” The New York Times, September 8, 2010 available online here.

Peanut Consumption

The U.S. Department of Agriculture tracks the production and consumption of a long list of agricultural products, reporting on them annually. The most recent USDA report on peanuts shows that on average Americans eat 6.3 pounds of shelled peanuts (or the equivalent in the form of peanut butter or other products containing peanuts) annually, up a half pound from per capita consumption rates a decade earlier.

Geographic reference: United States
Year: 2008
Market size: 2.6 billion lbs.
Source: Food Availablity: Spreadsheets, February 2010 available online here.
Original source: U.S. Department of Agriculture, Economic Research Service

Market for Cooking Sauces and Marinades

According to Mintel, analysts divide this market into three major sectors: wet, dry and ethnic. Wet sauces include barbeque sauce, Worcestershire sauce, bottled marinades and gravies. This category represents more than half the market with sales of $1.3 billion. Dry sauces and mixes generated sales of $587 million. Sales of ethnic sauces such as soy and teriyaki are rising. McCormick claimed 50% of the dry mix market.

Geographic reference: United States
Year: 2007
Market size: $3.3 billion
Source: Prepared Foods, January 2009
Original source: Mintel

Size of the Cracker Market

The three leading companies in the cracker business are Kraft, Kellogg and Pepperidge Farms and together they represent 75% of the market.

Geographic reference: United States
Year: 2008
Market size: $3.2 billion
Source: “U.S. Cracker Industry Update,” 2010 available online here.
Original source: Information Resources Inc., InfoScan and Mintel

Vending Machine Market

Vending machines in manufacturing facilities represent 33.5% of all vending machines in place. Office buildings account for 22.5% of vending machine locations while schools and colleges account for 11.5%. The remaining vending machines are in locations as diverse as shopping malls, hotels, airports, gas stations, hospitals and other service outlets and public institutions.

Geographic reference: United States
Year: 2007 and 2008
Market size: $23.2 billion and $22.8 billion respectively
Source: Automatic Merchandiser, August 2009, page 28

Global Whey Market

Whey is a byproduct of making cheese. It is a thin, milky liquid that contains high levels of protein, proteins that turn out to be easily absorbed, more so than proteins from meat, soy or vegetables. In the past, whey was often discarded or used as animal feed but the market for this product has grown. It is used as an additive in many processed foods and is made into protein supplements.

Geographic reference: World
Year: 2008
Market size: 186 million metric tons — The value of whey proteins was estimated to be worth $3.8 billion in 2008
Source: “International Whey Market Overview,” 2009
Original source: Paper presented at the ADPI/ABI Annual Conference by Tage Affertsholt and 3A Business Consulting