We hear a lot about “apps” these days, or application programs. But what are they, really. These are computer programs designed as standalone software to run on a variety of devices, usually mobile devices. These apps are sold through online stores and usually have a well defined and somewhat limited purpose. They usually have a filename extension “.app” for use on mobile operating systems such as Android; iOS (Apple); Linux; MeeGo; Microsoft Mobile; RIM (BlackBerry); and Symbian.
Apps are a class of products whose market is based on volume. The average price of an app is around $2.50, (reached with a lot sold for 99¢ and a few sold for $9.00 plus) so a whole lot of apps had to sell in order to reach the market size presented below. There are 5 billion mobile device subscribers worldwide, according the the International Telecommunications Union (ITU). Now, all mobile devices are not “smart” devices and thus are not equipped to run apps. Nonetheless, based on the fact that an estimated 10% of these 5 billion devices are smart we can calculate, very generally, that each one of these smart device owners bought just under two apps in 2010. There seems room for growth here…
As a side note, that figure of 5 billion mobile device subscribers is rather noteworthy given that the world population in 2010 was just shy of 7 billion. Food for thought.
Geographic reference: World
Year: 2010
Market size: $2.15 billion
Source: Whitney, Lance, “Report: Apple Remains King of App Store Market,” CNET News, February 15, 2011, available online here. Also, press release from the ITU which is available online here.
Original source: IHS Screen Digest, February 2011
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