Year: 2018 and 2025
Market size: $760.1 million and $1.1 billion, respectively
A few weeks ago, the subject of our weekly Market Size post was home bedding. The subject of this week’s post is a subset of that market: organic bedding. Today’s market size shows total global revenues for 2018 and projected for 2025. In 2018, organic bedding revenues claimed a mere 1.25% of the global home bedding market.1
Organic bedding is made with natural fibers such as cotton, hemp, bamboo, or linen and follows the Global Organic Textile Standard. This standard covers the processing, manufacturing, packaging, labeling, trading, and distribution of all textiles made with at least 70% certified organic fibers.2 To be certified “organic”, the textile must contain a minimum of 95% certified organic fibers. Organic fibers are grown without the use of synthetic pesticides, insecticides, herbicides, or genetically modified organisms.
As more consumers seek out eco-friendly and sustainable products, the demand for organic bedding will rise. Organic products, whether food or bedding, are generally seen as healthier due to their lack of chemical additives. It’s for this reason, that those with asthma and skin sensitivities are encouraged to switch to organic bedding to reduce breathing issues and skin irritations. Many people also consider organic bedding products more durable and comfortable than non-organic products. In addition, an increasing consumer preference for higher-end products is expected to contribute to the global demand for organic bedding.
By category, bed linen garnered the highest revenue share in 2018, 33.7%, and is expected to maintain its leading share through 2025. Bed linen includes bedsheets, bed and pillow covers, and duvet covers. These products are associated with a good night’s sleep by many therefore demand will remain high. Newer products such as sheets made of natural fibers other than cotton with cooling features and more breathable fabric will contribute to growth over this time period. Mattresses are expected to experience the fastest revenue growth through 2025 as manufacturers focus on products that promote good sleep postures and eliminate back pain.
In 2018, the Asia-Pacific region held the highest revenue share, followed by North America and Europe. In the Asia-Pacific region, growing retail networks, coupled with a rising population, and increasing consumer preferences for luxurious bedding are contributing to demand for organic bedding. As well, infrastructure investments in the hospitality sector in China and India and investment in commercial infrastructure as part of India’s Smart Cities Mission will create increasing demand at least through 2025. India’s Smart Cities Mission focuses on sustainable and inclusive development, a clean environment, and the use of Smart technologies to create improved living conditions for its citizens. In North America, a growing preference for organic and natural products along with more and more consumers focused on healthy lifestyles will lead to growth in the industry. To stay competitive manufacturers are focusing on expanding their product line and introducing new products with innovative technologies. In some cases, manufacturers are focusing on the direct-to-consumer market. For example, in January 2019, Parachute Home introduced an organic, eco-friendly mattress for sale directly to consumers. In addition to Parachute Home, leading organic bedding manufacturers and sellers include Good Night Naturals, The Natural Sleep Store, COYUCHI, L.L.Bean, Boll and Branch, The Company Store, Magnolia Organics, WJ Southard, and The Organic Mattress.
1 According to a report by Grand View Research, revenues for home bedding totaled $60.76 billion in 2018.2 Textiles with a minimum of 70% organic fibers are certified “made with organic materials.”
Sources: “Organic Bedding Market Size, Share & Trends Analysis Report by Type (Mattress, Bed Linen, Pillows, Blankets), by Region (North America, Europe, APAC, CSA, MEA), and Segment Forecasts, 2019 – 2025,” Grand View Research Report Summary, January 2020 available online here; “Organic Bedding Market Size Worth $1.1 Billion by 2025 | CAGR: 5.1%: Grand View Research, Inc.,” CISION PR Newswire, January 30, 2020 available online here; “Home Bedding Market Analysis Report by Type, by Distribution Channel, by Region and Segment Forecasts from 2019 to 2025,” Million In$ights, June 2020 available online here; “Ecological and Social Criteria,” Global Organic Textile Standard available online here; “Smart Cities Mission: Building a Smart India,” National Portal of India, May 13, 2016 available online here.
Image source: Pexels, “baby-baby-feet-bed-blanket-child-1866623,” Pixabay, November 29, 2016 available online here.