Artificial Sweeteners

Leading artificial sweeteners include Splenda (sucralose), Equal (aspartame, also sold as NutraSweet), and Sweet’N Low (saccharin).

Geographic reference: United States
Year: 2008 and 2013
Market size: $1.1 billion and 1.3 billion respectively
Source: “Alternative Sweeteners,” May 2009 available online here.
Original source: Freedonia Group

Ceramic Tile Market

Market size presented is based on manufacturers’ shipments. Residential repair and replacement demand made up 29.9% of the market in 2008, followed by new residential installments (27.0%) and commercial contracts (25.2%). The other categories of demand were for factory-built homes, new commercial construction and transportation.

Geographic reference: United States
Year: 2008
Market size: $2.2 billion
Source: Floor Covering Weekly, July 20, 2009, page 27
Original source: Catalina Research

Size of the U.S. Carpet Market

The market size presented is based on shipments by carpet manufacturers. Leading carpet producers are Shaw (37.2% of the market), Mohawk (30%), and Beaulieu (9.7%).

Geographic reference: United States
Year: 2008
Market size: $10.8 billion
Source: Floor Covering Weekly, July 2, 2009, page 16
Original source: Interconsult

Cardiac Arrhythmia Monitor Market

In the IDTF sector (Independent Diagnostic Testing Facilities), CardioNet controlled 25% of the market, LifeWatch 20%, and Raytel 9%. Approximately 300 firms composed the remaining 46% of the market.

Geographic reference: United States
Year: 2008
Market size: $2 billion
Source: Lifewatch: Watching Life Second Quarter 2009, July 29, 2009
Original source: Frost and Sullivan

Size of the Market for Soy-Based Chemicals

Soy-based chemicals are used in the following industries: biodiesel (61%), foods and beverages (16%), plastics (10%) and all others (13%). The success of the soy chemicals industry is dependent on the continued penetration of biodiesel, as well as the adoption of alternatives to traditional, petrochemical-based materials in the manufacture of industrial products. Methyl soyate is by far the most established soy chemical due to its current dominance of the biodiesel market, although it will begin to face competition from other raw materials. Methyl soyate is also finding greater use as a solvent in a variety of markets, including cleaning products as well as paints and coatings. Other soy oil derivatives, such as polyols, will benefit from corporate initiatives to use more renewable feedstocks, as well as from consumer demands for “greener” products, particularly in the plastics (e.g., foam products) and paint and coatings markets.

Geographic reference: United States
Year: 2008
Market size: $1.9 billion
Source: Soy Chemicals, September 2009 available online here.
Original source: Freedonia Group

DVD Audio and Super Audio CD Market

Data show shipments of titles in the DVD Audio and Super Audio CD formats. While these formats provide higher-quality audio than CDs or MP3s they are losing market share rapidly.

Geographic reference: United States
Year: 2003 and 2009
Market size: 1,700,000 and 200,000 respectively
Source: Joseph Plambeck, “In Mobile Age, Sound Quality Steps Back,” The New York Times, May 9, 2010 available online here.
Original source: Recording Industry Association of America

Unmanned Aerial Vehicle Market

Military actions in Iraq and Afghanistan have highlighted the ability of the unmanned aerial vehicle to perform a wide range of missions from reconnaissance to dropping bombs on enemy combatants. UAVs are now in service in more than 50 countries. During 2007, these aircraft logged more than 500,000 flight hours. In terms of UAV procurement, the largest share of the market goes to the U.S. military and defense agencies (64%). The Asia-Pacific region accounts for 20% and European and NATO requirements account for the remaining 16%.

Geographic reference: World
Year: 2007-2008
Market size: 6,314 aircraft produced
Source: Chris Red, “The Outlook for Unmanned Aircraft,” Composites Technology, April 20, 2009 available online here.

Size of the Independent Bookseller Market

The data show the number of independent booksellers in the United States according to the American Booksellers Association.

Geographic reference: United States
Year: 1999 and 2010
Market size: 3,250 and 1,400 respectively
Source: Ken Auletta, “Publish or Perish: Can the iPad Topple the Kindle, and Save the Book Business?” The New Yorker, April 26, 2010, pages 24-31
Original source: American Booksellers Association

Size of the Countertop Market

Counters are tracked based on the primary material used in their production. The market breaks down by category as follows: laminates 63%, solid surface 12%, tile 7%, and stone 7%.

Geographic reference: United States
Year: 2008
Market size: 674 million square feet
Source: Countertops, September 2009
Original source: Freedonia Group

Market for Baseball Bats

Leading manufacturers of baseball bats in the United States are Easton, Hillerich & Bradsby, Rawlings, and Wilson. Market size is based on annual retail sales.

Geographic reference: United States
Year: 2008
Market size: $150 million
Source: The Bulletin, September 17, 2009
Original source: Sporting Goods Manufacturers Association

Market for Chemicals Used in Oil Drilling

Many specially designed chemicals are used in drilling for and extracting oil. These include what are called stimulation chemicals (35%), drilling fluids (34%), production chemicals (12%) and all others (19%).

Geographic reference: United States
Year: 2008
Market size: $8.6 billion
Source: Oilfield Chemicals, September 2009 available online here.
Original source: Freedonia Group

Size of the Market for Running Shoes

The market sizes presented here were calculated based on total retail sales for the years shown.

Geographic reference: United States
Year: 1988, 1998, 2008
Market size: $987 million, $1.47 billion, and $2.31 billion respectively
Source: Running USA’s State of the Sport Report, July 15, 2009 available online here.
Original source: National Sporting Goods Association

Size of the Sporting Goods Equipment Market

The size of this market is estimated based on the sale of new equipment. The leading product categories in this market include exercise equipment (21.3%), golf gear (14.3%), sports-related firearms (11%), fishing equipment (8.3%), and camping gear (8%).

Geographic reference: United States
Year: 2008
Market size: $53.4 billion
Source: Sporting Goods available online here.
Original source: IBISWorld

U.S. Market for Toys, Dolls and Games

This market is broken down into product segments in this way: video games (35.9%), infant and preschool (9.2%), outdoor sports (8.4%), dolls (7.8%), arts & crafts (7.5%), games & puzzles (6.9%), vehicles (6.1%), other toys (6.1%), and 12.1% for the three remaining categories of plush toys, action figures and their accessories, and youth electronics.

Geographic reference: United States
Year: 2008
Market size: $21.9 billion
Source: “Toys Industry Outlook,” September 2009 available online here.
Original source: IBISWorld

Size of the Market for Coffee Consumed at Home

The market is broken down by types of coffee in this way: roasted and ground coffee (79%), instant coffee (12%), ready-to-drink coffee (8%), and pods (1%).

Geographic reference: United States
Year: 2007
Market size: $6.9 billion
Source: “Morningstar Document Research,” July 2008
Original source: United States Retail & Foodservice Coffee

Size of the Casket Market

Top firms in the casket manufacturing sector are Batesville and York Group/Aurora.

Geographic reference: United States
Year: 2008
Market size: $1.2 billion
Source: “Quick Take: Hillenbrand, Inc.,” August 21, 2009 available online here.

Size of the iPhone Market

The number of iPhones reported here is a much rounded number. The iPhone represented only 2.2% of the worldwide cell phone market in 2009. Nonetheless, profits from iPhones represent a much higher percentage of total profits from cell phones. According to the source, Nokia had nearly twenty times Apple’s market share, but profits from the iPhone were nearly the same as profits from all of Nokia’s phones combined.

Geographic reference: World
Year: 2009
Market size: 25,000,000 units
Source: James Surowiecki, “The Financial Page: Soft in the Middle,” The New Yorker, March 29, 2010, page 45

Housewrap Market Size

Housewrap is the thin sheet of material that goes between the sheathing and the siding of a structure. In areas of new construction it is common to see a home wrapped in what looks like wrapping paper covered with a brand name. In our area that name is usually Tyvek (by DuPont). Another important brand of housewrap is Typar (by Fiberweb).

Geographic reference: United States
Year: 2005
Market size: $260 million
Source: “Hardie James Industries,” September 17, 2008
Original source: Hardie James Industries

World Water Treatment Products Market

The Earth has, and has always had, approximately 9.25 million trillion gallons of water, of which 97 percent is salt water. As world populations grow, the need to reuse water, and thus to treat it, will continue to grow.

Geographic reference: World
Year: 2008
Market size: $44.6 billion
Source: “World Treatment Products,” November 2009 available online here.