Soil Conditioners

From 1992 to 20161 the percentage of land used for agricultural purposes worldwide has remained steady between 37.2 and 37.8 percent; however, the worldwide population has increased by 2 billion over this period. Agricultural land covered 37.4% of the earth’s total landmass in 2016. The population of the world stood at 7.5 billion, an increase from 5.5 billion in 1992. By 2019, the population totaled 7.7 billion. As a result, land set aside for agriculture must be more productive to provide food for so many more people.

In areas where labor is expensive and advanced technology is available, such as in North America and Europe, farmers increasingly have been using precision farming techniques to boost their crop quality and yield and reduce waste. Precision farming involves monitoring soil quality using electronic equipment, remote sensing, and computer models. When soil conditions become less than ideal, farmers use soil conditioners.

Soil conditioners are products that are added to the soil to improve its ability to provide water and nutrients to plants. In addition to adding nutrients to the soil, soil conditioners can also keep the soil loose to prevent the soil from compacting. Soil compaction can impede root growth and prevent plants from absorbing nutrients and water. What type of soil conditioner to use depends on the type of soil being treated. Some examples of soil conditioners include bone meal, blood meal, compost, manure, straw, peat, vermiculite, superabsorbent hydrogel polymers, and biosolids.

As the demand for organic food increases so too does the demand for natural and organic soil conditioners. Regulations against many synthetic agrochemicals that may harm soil or water will also fuel demand for natural and organic soil conditioners. With the changing climate, reduced rainfall and drought are becoming more prevalent in many areas of the world. Hydrogel soil conditioners, which help the soil retain water, are expected to become a significant portion of the market in 2025, with revenues expected to reach $3.0 billion. However, many see the use of one type of hydrogel problematic. When polyacrylamide hydrogel degrades, it releases acrylamide into the soil. Acrylamide is a known neurotoxin and potential carcinogen.

Today’s market size shows the total global revenues for soil conditioners in 2018 and projected for 2025. By volume, soil conditioners are most used on land where cereal and grain crops grow, followed by oilseeds and pulses and then fruits and vegetables. The Asia-Pacific region accounted for the highest revenue share followed by North America. Several multi-national companies manufacture soil conditioners as do regional and local firms. Major manufacturers include UPL,2 BASF SE, Solvay S.A., Syngenta AG, Nufarm, and AkzoNobel.

1 The last year for which data are available.
2 UPL acquired Arysta LifeScience in February 2019.

Geographic reference: World
Year: 2018 and 2025
Market size: $5.4 billion and $7.9 billion, respectively
Sources: “Soil Conditioners Market Size, Share & Trends Analysis Report by Product (Synthetic, Natural), by Solubility (Water Soluble, Hydrogels), by Soil Type (Loam, Sand), by Crop Type, by Region, and Segment Forecasts, 2019-2025,” Grand View Research Report Summary, October 2019 available online here; “Soil Conditioner Market Size Worth $7.9 Billion by 2025,” Cision PR Newswire Press Release, October 8, 2019 available online here; “Soil Conditioner,” Wikipedia, September 28, 2019 available online here; “Agricultural Land (% of Land Area),” The World Bank available online here; Max Roser, Hannah Ritchie, and Esteban Ortiz-Ospina, “World Population Growth,” Our World in Data, May 2019 available online here; Linda Chalker-Scott, “The Myth of Polyacrylamide Hydrogels” available online here; “Hydrogel Agriculture,” Wikipedia, October 7, 2019 available online here.
Image source: Ngo Minh Tuan, “green-grow-grow-up-plant-rain-2551467,” Pixabay, July 29, 2017 available online here.

Halloween

Happy Halloween

Will you be celebrating Halloween this year? If so, you’ll be among the sixty-eight percent of consumers in the United States who plan to do so in 2019, an estimated 172 million people.1 However, this is fewer than the 175 million who planned to celebrate the holiday in 2018.

By age group, 18-24-year-olds were the most likely to celebrate. Nearly 90% plan to celebrate Halloween in 2019, up from 84% ten years earlier. However, how they plan to celebrate differs from a decade ago. More plan to wear costumes and dress up their pets. More 18-24-year-olds also plan to pass out candy, carve a pumpkin and decorate. Fewer, though, plan to attend or throw a party, visit a haunted house, or take children trick-or-treating.

Today’s market size shows the total amount U.S. consumers are expected to spend on Halloween in 2019, an average of $86.27 per shopper. This continues a downward trend from the record high of $9.1 billion in 2017. However, it is still higher than the $8.4 billion consumers were planning to spend in 2016.

This year’s ongoing trade war with China is creating uncertainty among some consumers. Fourteen percent of those surveyed said that their concerns about the economy will affect their Halloween spending this year. For those who do plan to spend money, what will they buy? They plan to spend the most on costumes ($3.2 billion), followed by decorations ($2.7 billion) and candy ($2.6 billion). In the past 5 years, social media has had an increasing influence over what people buy for Halloween. Pinterest, Facebook, YouTube, and Instagram have the most influence among social media platforms; however, of these four, only Instagram’s influence grew from 2018 to 2019. Still, a greater percentage of consumers rely on online searches (35%), browsing in stores (28%) and ideas from friends and family (20%) for Halloween shopping inspiration.

1 Source: Survey by Prosper Insights & Analytics for the National Retail Federation.

Geographic reference: United States
Year: 2019
Market size: $8.8 billion
Sources: “Social Media Influencing Near-Record Halloween Spending,” National Retail Federation Press Release, Sepetember 25, 2019 available online here and Katie Jordan, “Halloween Shopping Trends: Then and Now,” National Retail Federation, October 2, 2019 available online here.
Image source: Alexas_Fotos, “halloween-cat-weird-surreal-3751095,” Pixabay, October 18, 2018 available online here.

Gold Nanoparticles

Gold nanoparticles in water

Gold nanoparticles are microscopic particles of gold measuring 1 to 100 nanometers in diameter. Due to their uniformity, conductance and optical properties, they have a variety of uses as sensors and catalysts and for biological imaging. Gold nanoparticles are also used in consumer electronics chip design as conductors and to connect resistors.

Colloidal gold—gold nanoparticles in a solution— has been used in health care since the fourth and fifth centuries B.C. in China, Arabia, and India. In Europe during the Middle Ages, Paracelsus, Swiss philosopher, alchemist, and astrologer, used it to treat mental illnesses and syphilis. Giovanni Andrea, a contemporary of Paracelsus, used colloidal gold to treat his patients’ leprosy, plague, epilepsy, and diarrhea.

In modern times, colloidal gold is used for photodynamic therapy, therapeutic agent delivery, and diagnostics. Photodynamic therapy, used to kill cancer cells, involves injecting a person’s bloodstream with colloidal gold. The gold particles stay in the tumor longer than in other cells. After a certain amount of time, the tumor is exposed to infrared light. The light causes the gold to heat up and kill the surrounding cancer cells.

In therapeutic agent delivery systems, also known as targeted drug therapy, the gold particles are coated with substances to treat a specific medical condition and targeting agents that will bind specifically to the tissue being treated. In some cases, the medication will only be activated by certain conditions in the body, for instance, a specific pH level. In this way, more of the medication gets to the area being treated than it would through traditional means of medication delivery such as oral ingestion or injection into the bloodstream. As a result, outcomes are better and side effects are minimized.

In addition, gold nanoparticles are used to diagnose heart disease, cancer, and infectious diseases by detecting biomarkers. Home pregnancy tests also use gold nanoparticles. The gold nanoparticles are coated with an antibody that detects one component of the hCG hormone, the one present in a woman’s urine when pregnant. When this hormone is present in high concentrations, it combines with the gold and the other hCG component on the test strip and the telltale red color becomes visible.

Today’s market size shows the total global revenues for gold nanoparticles in 2018 and projected for 2027. The health care and electronics sectors generated the most revenue. Use as a catalyst in chemical reactions garnered the third-highest revenue. Within the health care sector, targeted drug therapy and in-vivo imaging topped the end uses in 2018. They are expected to do likewise through 2027. Growth in gold nanoparticle revenue is expected over this time period due to increasing demand for consumer electronics, compact storage devices, and photovoltaic cells as well as growing research and development into improvements in biological imaging and in detecting and treating cancerous tumors. North America is expected to top demand for gold nanoparticles worldwide. Leading manufacturers include Agilent Technologies Inc., Hitachi Ltd., Tanaka Kikinzoku Kogyo K.K., and Danaher Corp.

Geographic reference: World
Year: 2018 and 2027
Market size: $2.52 billion and $10.15 billion, respectively
Sources: “Global Gold Nanoparticles Forecast 2019-2027,” Inkwood Research Report Summary available online here; “Gold Nanoparticles: Properties and Applications,” Millipore Sigma available online here; “Targeted Drug Delivery,” Wikipedia, September 28, 2019 available online here; Esther Inglis-Arkell, “What Do a Pregnancy Test and a Roman Goblet Have in Common?” Gizmodo, November 4, 2014 available online here; “Paracelsus,” Wikipedia, October 2, 2019 available online here; L.A. Dykman and N.G. Khlebtsov, “Gold Nanoparticles in Biology and Medicine: Recent Advances and Prospects,” Acta Naturae, April-June 2011, available online here; Aishwarya Nirmal, “A Color Spectrum Chart with Frequencies and Wavelengths,” Science Struck, January 29, 2018 available online here; “The Global Gold Nanoparticles Market Size is Expected to Reach USD 6.33 Billion by 2025,” Cision PR Newswire Press Release, October 1, 2019 available online here.
Image source: Gold nanoparticles dispersed in water. Different sized particles interact with light in different ways, hence the three colors. Nikonianman, “Au_nanoparticles,” Wikimedia Commons, [CC BY-SA 4.0], January 7, 2012 available online here. No changes were made to the original image.

Rose Oil

rose oil infused cream

Rose oil, as the name implies, is oil from the rose plant, specifically oil extracted from rose petals. Typically it takes 3,000 grams of rose petals to extract one gram of rose oil. Because of this, it is expensive. Damask rose, cabbage rose, and the white rose of York are the most common varieties from which the oil is extracted. These varieties have strong aromas and have high oil content. Damask rose is commonly grown in Bulgaria, Syria, Turkey, Russia, Pakistan, India, Uzbekistan, Iran, and China. Cabbage rose grows in Morocco, France, and Egypt. The white rose of York has been cultivated in Europe for hundreds of years.

Today’s market size shows the total global revenues for rose oil in 2018 and projected for 2025. This product is used in fragrances, cosmetics, pharmaceuticals, food, and beverages. The fragrance and cosmetics sectors combined constituted 70.1% of the market in 2018. Consumer demand for natural and organic products will fuel growth in this industry as manufacturers replace synthetic ingredients with natural ones. Rose oil’s antimicrobial and anti-bacterial properties are expected to continue to interest the pharmaceutical sector increasing demand for the product.

Europe had the largest share of the market, by value, in 2018, 40.2%. Europe is also the largest market for natural fragrance ingredients. The Asia Pacific region is expected to have the highest compounded annual growth rate, 8.0%, between 2018 and 2025 due to rising sales of pharmaceutical products overall in China, Australia, India, and Japan. The use of herbal medicines to treat various skin conditions in this region is expected to increase demand for this oil also. Some top manufacturers include Sigma-Aldrich, Inc.; Ernesto Ventos SA; Alteya Organics, LLC; Givaudan SA; and Firmenich International SA; among others.

Geographic reference: World
Year: 2018 and 2025
Market size: $278.7 million and $442.0 million, respectively
Sources: “Rose Oil Market Size, Share & Trends Analysis Report by Application (Fragrance & Cosmetics, Pharmaceuticals, Food & Beverages), by Product (Organic, Conventional), and Segment Forecasts, 2019 – 2025,” Grand View Research Press Release, September 2019 available online here; “Rose Oil Market Size Worth $442.0 Million by 2025 | CAGR: 6.8%: Grand View Research, Inc.,” Cision PR Newswire Press Release, September 12, 2019 available online here; “Rose Oil,” Wikipedia, August 2019 available online here; Cathy Wong, “The Health Benefits of Rose Oil,” VeryWell Health, September 4, 2019 available online here; “Rosa x alba,” Wikipedia, June 2019 available online here.
Original source: Grand View Research
Image source: silviarita, “flower-rose-cream-petal-skin-care-3141777,” Pixabay, Feburary 9, 2018 available online here.

Seismic Reinforcement Materials

rebar seismic reinforcement material

The planet we live on is seismically active. According to the United States Geologic Survey, 500,000 earthquakes are detected annually worldwide. Of those, about 100,000 can be felt and a mere fraction of that, about 100, cause damage. While the number of earthquakes that cause damage is comparatively small, the amount of damage caused can be large, totaling into the tens or hundreds of billions of dollars. Losses from the magnitude 9.0 earthquake in Tohoku, Japan in 2011 totaled $220 billion; the 2008 Wenchuan, China earthquake, $90 billion; and the 1994 Northridge, California earthquake, $20 billion. As of 2017, the Northridge earthquake was the third costliest disaster in U.S. history.

Beyond the monetary costs is the toll they take on the residents affected. From 1990 to 2015,1 worldwide more than 916,000 people died as a result of earthquakes, many more thousands were injured and still more displaced.

While the number of earthquakes remains fairly steady from year to year, damages and losses have been rising. Several factors contribute to this. More people are living in earthquake-prone urban areas where the population is denser. Older buildings are not designed to withstand the movement caused by earthquakes. And globalization, the supply and demand interdependency of businesses around the world, causes disruptions far and wide when businesses cannot operate due to damages caused by an earthquake in one region of the world.

To prevent future damages, both monetary and humanitarian, some governments in earthquake-prone areas have implemented stricter building codes for new construction and regulations for retrofitting older structures. Today’s market size shows the total revenues from seismic reinforcement materials in 2018 and projected for 2026. Seismic reinforcement materials include steel, concrete, wood, and composites such as carbon-fiber-reinforced polymers and glass-fiber-reinforced polymers. Revenues from steel were the highest of the four materials. Steel is expected to account for nearly half of all revenues by 2026 due to its extensive use in rebars, columns, beams, and the like. The Asia Pacific region, with its earthquake-prone countries of China, India, Indonesia, Thailand, and the Philippines and its increasingly urbanized population, is expected to claim 60% of the market by 2025. Leading companies in this industry include Hyundai Steel Company, Simpson Strong-Tie Company Inc., Toray Industries Inc., ArcelorMittal, and LafargeHolcim Ltd., among others.

1 2015 is the last year for which data are available.

Geographic reference: World
Year: 2018 and 2026
Market size: $33.6 billion and $42.01 billion, respectively
Sources: “Seismic Reinforcement Materials Market Forecasts | 40 Billion-Dollar Mark by 2025, 570 Pages Report,” Reuters Plus Press Release, July 29, 2019 available online here; “Seismic Reinforcement Materials Market Size Worth Around USD 42.01 Bn by 2026,” GlobeNewswire Press Release, June 12, 2019 available online here; Hazus® Estimated Annualized Earthquake Losses for the United States, FEMA-366, April 2017 available online here; “Is Earthquake Activity Increasing?” British Geological Survey available online here; “Earthquake Statistics,” United States Geological Survey available online here.
Original sources: Global Market Insights and Acumen Research and Consulting.
Image source: horndesign, “iron-rebar-housebuilding-iron-rods-2326791,” Pixabay, May 21, 2017 available online here.

Acerola Extracts

Acerola

Acerola is a cherry-like fruit native to South America, southern Mexico, Puerto Rico, Dominican Republic, Haiti, Brazil, and Central America. It’s also grown in Texas, Florida and the subtropical areas of Asia. Traditionally the fruit has been used to treat liver ailments, diarrhea, dysentery, coughs, and colds. Acerola contains high levels of vitamin C; therefore, it is also used to treat or prevent scurvy. Because the fresh berries and the juice made from them spoil easily, acerola is most often found in supplement form: capsules, chewables, liquid extracts, and powder.

Acerola fruit is also high in vitamin A, B1, B2, B3, carotenoids, and bioflavonoids. Because of this, its extract is used as an additive in functional foods. Functional foods are modified foods that claim health benefits beyond their traditional nutritional value. Globally in 2018, functional food sales totaled $153.6 billion. By 2025 sales are forecast to grow to $260.4 billion, creating a growing market for these extracts.

In addition to its use as a food supplement, acerola extract is used as a food preservative in packaged food, snacks, beverages, confectionery, and meat. Consumers around the world are incorporating more prepackaged convenience foods in their diet. At the same time, consumers desire healthy foods made from natural sources. In response to this, the market for acerola extracts for food preservation is expected to grow. However, this growth will be tempered due to the high cost of acerola extract compared to artificial preservatives. Overall, the market for acerola extracts is projected to grow at a compounded annual growth rate of 8.2% from 2018 to 2026.

Today’s market size shows the global sales of acerola extracts in 2017. Acerola extracts in powdered form provided most of the revenue in 2017 and are expected to continue to dominate the market through 2026. Some major manufacturers of these extracts include Amway, Blue Macaw Flora, Diana Naturals, Duas Rodas Industrial, Herbal Bio Solutions, Nature’s Power Nutraceuticals Corp. Naturex, Nichirei Corporation, NutriBotanica, Optimally Organic Inc., and The Green Labs LLC.

Geographic reference: World
Year: 2017
Market size: $8.68 billion
Sources: “Acerola Extract Market – Global Industry Analysis, Share, Size, Trends, Growth and Forecast to 2026,” Reuters Plus, December 4, 2018 available online here; “Malpighia emarginata,” Wikipedia, August 2019 available online here; “What Is Acerola Cherry?” Healthline available online here.
Image source: Zaiane Sá, “Acerolas,” Wikimedia Commons, [CC BY-SA 4.0], March 26, 2016 available online here. The editors did not make changes to the photo.

Moving Services

Have you moved to a new residence in the past year? If you have, you’re not alone. According to the U.S. Census Bureau, nearly 32.4 million people changed residences from 2017 to 2018. While this might seem like a high number, as a percentage of the total population, it’s the lowest it has been in at least 70 years. From 1948 through the mid-1960s, the percentage of the population who moved during the year stayed steady around 20%, then declined from the mid-1960s to the 1980s, spiking briefly to 20.2% in 1984-1985. Since then the percentage of movers has trended downward, reaching 10.1% in 2017-2018. Most were interstate moves, 60.51%, but this was down from 65.51% a year earlier. According to the U.S. Census Bureau’s Current Population Survey, most people move to establish a new household or for other family reasons.1 Moving due to a new job or job transfer ranked third.

Today’s market size shows the total revenues for moving services in the United States. Companies in this industry transport used household, institutional, or commercial furniture and equipment via local or long-distance truck, as well as provide related packing and storage services. Various sources provide a wide range of total revenue figures. The American Moving and Storage Association states that annual revenues in this industry total $12.6 billion. IBISWorld reports revenues of $17.9 billion in 2019. The figure stated below is from Dun & Bradstreet. Nearly 70% of the revenue results from local and long-distance transportation services, followed by warehousing and storage services (20.2%). Packing and packaging services account for 7.5% of the total. Leading companies in this industry include UniGroup, which owns United Van Lines and Mayflower Transit; SIRVA, which owns Allied Van Lines and northAmerican Moving Services; and Atlas Van Lines. However, nearly 50% of companies in this industry are small businesses, employing fewer than 5 people. Only 8.5% of companies employ 100 people or more.

1 Other family reasons unrelated to establishing a new household or change in marital status. Change in marital status ranked fifth after moving to be closer to a job.

Geographic reference: United States
Year: 2019
Market size: $15 billion
Sources: “Moving Services Industry Profile,” Dun & Bradstreet First Research, June 3, 2019 available online here; “CPS Historical Migration/Geographic Mobility Tables,” U.S. Census Bureau, November 27, 2018 available online here; “About Our Industry,” American Moving and Storage Association available online here; Michael C., “Moving Trends & Relocation Industry Analysis,” Movers Development, May 10, 2019 available online here; “Moving Services Industry Insights From D&B Hoovers,” D&B Hoovers available online here; “Moving Services Industry in the US – Market Research Report,” IBISWorld, July 2019 available online here.
Image source: Clker-Free-Vector-Images, “movers-packing-box-light-vase-24403,” Pixabay, April 3, 2012 available online here.

Anti-Drone Technology

drone

The popularity of drones among hobbyists and industry has skyrocketed in the last few years and is expected to continue. In the United States, the Federal Aviation Administration (FAA) predicts the number of hobbyist drones operating will more than triple from 1.1 million in 2016 to 3.5 million in 2021. Commercial drone revenues are expected to grow to $13 billion by 2025, an increase from $5.8 billion in 2018.

Monitoring wildfires and crops, inspecting pipelines and property damage, providing aerial photography for cinematographers and journalists, helping to find missing people or simply providing hobbyists hours of enjoyment, most of those who operate drones do so lawfully. However, as drones become less expensive, smaller, and more sophisticated the concern that they will be used by those seeking to do harm increases.

In 2014, there were 143 near mid-air collisions in the United States. Near mid-air collisions (NMACs) are defined as aircraft flying within 500 feet of another aircraft. In 2017, NMACs totaled 385. According to the FAA, more than half of NMACs are due to drones. Unauthorized video surveillance of worksites, of government facilities or of someone’s residence threatens both national security and personal privacy. Todd Probert, vice president of Raytheon Intelligence, Information and Services states that some of his company’s defense customers liken “drones to the improvised explosive device (IED) situation 20 years ago…when an adversary [took] a readily available technology and weaponize[d] it in a low-cost way.”

As a result of this threat, public safety and defense departments around the world are spending hundreds of millions of dollars on anti-drone technology. As this week’s market size shows, the amount spent is expected to increase into the billions by the mid-2020s. Anti-drone technology has a triple purpose: detect, track and destroy. Many drones use a radio frequency command and control link, therefore drone detection and tracking systems also use radiofrequency but this type of detection is combined with electro-optical and infrared sensors, radar, or acoustics. Once an unauthorized drone is detected, tracked and determined to be a threat, the most common types of technology used to destroy the drone are lasers, missiles, and electronic countermeasure systems. Laser systems direct energy to critical parts of a drone’s airframe causing it to crash. Low-power lasers are used to destroy the electro-optical sensors on the drone causing it to stop working. Seeker missiles that have a long range can be directed to destroy an individual drone or multiple drones in a particular area long before they reach their target. Electronic countermeasures use microwave or electromagnetic signals to block data transmission between the drone and its operator. It can also disrupt the drone’s GPS navigation system. Anti-drone systems provide multi-layer protection.

Destructive anti-drone systems provide most of the revenue in this industry, with laser systems accounting for a majority of the revenue within this category. This is expected to continue at least through 2026. The majority of anti-drone systems are sold to the military and defense departments. Rising incidents of illegal and terrorist activities worldwide, including smuggling contraband, are expected to increase demand for anti-drone technology. Commercial adoption of these systems at airports, prisons, live events and around critical infrastructure is also expected to increase. A large number of companies develop anti-drone systems. Some of the leading developers include Dedrone GmbH, Advanced Radar Technologies, Droneshield, Thales Group, Blighter Surveillance Systems, Airbus Group SE, and The Boeing Company, in addition to Raytheon.

Geographic reference: World
Year: 2018 and 2026
Market size: $576.7 million and $4.5 billion, respectively
Sources: “Anti-drone Market Size, Share & Trends Analysis Report by Mitigation Type, by Defense Type (Detection & Disruption, Detection), by End Use (Military & Defense, Commercial), and Segment Forecasts, 2019 – 2026,” Grand View Research, May 2019 available online here; “The Global Anti-drone Market Size Is Expected to Reach USD 4.5 Billion by 2026, Expanding at a CAGR of 29.9% from 2019 to 2026,” Cision PR Newswire, June 17, 2019 available online here; Sally Cole, “Counter-drone Technologies are Evolving to ‘Counter’ Countermeasures,” Military Embedded Systems available online here; I. Wagner, “Commercial UAVs – Statistics & Facts,” Statista, January 11, 2019 available online here; Eric Till, “Drone Industry Statistics,” Drone Base, May 13, 2018 available online here; Miriam McNabb, “Diving Into the FAA Administrator’s Fact Book: Why ‘Drone Incidents’ are Concerning for Regulators,” Drone Life, August 19, 2019 available online here; “Commercial Drone Market Size, Share & Trends Analysis Report by Application (Filming & Photography, Inspection & Maintenance), by Product (Fixed-wing, Rotary Blade Hybrid), by End Use, and Segment Forecasts, 2019 – 2025,” Grand View Research, June 2019 available online here.
Image source: StockSnap, “mountain-sky-clouds-nature-drone-2574006,” Pixabay, August 2, 2017 available online here.

Smart Inhalers

inhalers

According to the World Health Organization, 235 million people suffer from asthma worldwide.1 Chronic obstructive pulmonary disease (COPD) sufferers number 251 million, with 65 million having a moderate to severe form of this respiratory condition. Globally, deaths caused by these diseases numbered 383,000 and 3.17 million, respectively.

Inhaled medication, administered via an inhaler, is one common treatment. Inhalers have been used since the late 1700s, but the pressurized metered-dose inhalers that patients use today weren’t invented until 1955, by American doctor George Maison. Maison’s invention allowed the prescribed dose of asthma medication to be expelled into the lungs by pushing a button. These inhalers were meant to be an improvement over nebulizers which some patients found difficult to use and as a result failed to get the proper dose of medicine.

Despite metered-dose inhalers being an improvement from earlier methods of medication delivery, studies have shown that patients who use them make at least one mistake while taking their medication in this manner 70-90% of the time, resulting in only 7-40% of the medication reaching their lungs. The two most common mistakes include a delay between inhalation and administering the dose of medication and not breathing deeply enough.

An improvement over these traditional inhalers may be smart inhalers. Smart inhalers have either built-in sensors or clip-on sensors that turn a traditional inhaler into a smart inhaler. The sensors are used to track the medication, dosage and time taken for each dose. Some have monitors for inspiratory flow rate. These sensors link with an app on a smartphone or tablet, with the data saved to the cloud so that doctors and caregivers can access the data. Doctors can monitor whether patients are taking their medication as prescribed and if they are using their inhaler correctly. The app can also provide reminders to patients when they need to take another dose. All of these innovations are meant to help patients get the proper dose of medication on a more consistent basis so that the use of a rescue inhaler is minimized and their quality of life improves. There are also clip-on sensors for rescue inhalers that monitor usage and send notifications when the users leave their inhalers behind. The data gathered can also be used to determine what triggers their asthma attacks.

Today’s market size shows the global revenue for smart inhalers in 2018 and projected for 2026. The North American market generated the highest revenue in 2018 while the Asia-Pacific region is expected to experience the highest growth over this period. Some leading companies in this industry include Propeller Health; Adherium Ltd.; Teva Pharmaceutical Industries Ltd.; AstraZeneca, PLC and GlaxoSmithKline, PLC.

1 According to the Global Asthma Network’s report The Global Asthma Report 2018, 339 million people worldwide suffer from asthma.

Geographic reference: World
Year: 2018 and 2026
Market size: $34 million and $1.4 billion, respectively
Sources: “The Global Smart Inhalers Market Size Was Valued at $34 Million in 2018 and Is Estimated to Reach $1,406 Million by 2026, Growing at a CAGR of 58.4% from 2019 to 2026,” CISION PR Newswire, August 7, 2019 available online here; “Asthma,” World Health Organization, August 31, 2017 available online here; “Chronic Obstructive Pulmonary Disease (COPD),” World Health Organization, December 1, 2017 available online here; “Chronic Respiratory Diseases: Burden of COPD,” World Health Organization available online here; “Inhalers,” Brought to Life: Exploring the History of Medicine available online here; Laura Lovett, “Teva Pharmaceutical’s AirDuo Digihaler Gets FDA Green Light,” MobiHealthNews, July 15, 2019 available online here; Dr. Andreas Alt, “Flow Measurement in Smart Inhalers for Connected Drug Delivery,” Medical Product Outsourcing, March 1, 2019 available online here; The Global Asthma Report 2018, Global Asthma Network, 2018 available online here; “Smart Inhalers,” Asthma UK available online here; “Control Your Asthma with FindAir Smart Inhaler,” FindAir, 2018 available online here.
Image source: Bob Williams, “inhaler-breath-asthma-breathing-2520471,” PIxabay, July 19, 2017 available online here. Picture shows a traditional inhaler, not a smart inhaler.

Irritable Bowel Syndrome Treatments

irritable bowel syndrome treatments

Irritable bowel syndrome (IBS) is a chronic disease that affects the large intestine. People with this disease experience cramping, abdominal pain, bloating, gas and diarrhea or constipation, or alternating bouts of diarrhea and constipation. Unlike inflammatory bowel diseases such as ulcerative colitis or Crohn’s disease, IBS does not cause changes in bowel tissue, and sufferers are not at increased risk of contracting colon cancer.

Currently, a precise cause for this disease is not known, but it may be due to be a faulty interaction between the brain, the nervous system, and the gut. An overactive immune system may also be to blame in those sufferers who have increased numbers of immune-system cells in their intestines or those whose IBS developed after a severe bout of gastroenteritis brought on by a bacterial infection or virus.

Globally, 10-15% of the population has this disease, most under the age of 50. Symptoms of IBS can be triggered by stress and certain foods such as wheat, dairy products, cruciferous vegetables, and carbonated drinks. More women than men have IBS; in the United States, 2 out of 3 patients are women. Many women with this disease report worsening of symptoms around the time of their menstrual periods, indicating that hormonal changes may also be a trigger in some people.

In the United States, 25-45 million people suffer from IBS. Because signs and symptoms can indicate many different conditions, doctors have trouble diagnosing this disease. According to a survey by IFFGD,1 a diagnosis of IBS typically takes more than 6 years after the onset of symptoms. Globally, 40% of patients have mild IBS, 35% a moderate form of the disease, and 25% a severe form. While IBS can affect a person’s emotional, physical, social and financial well-being no matter how mild or severe the symptoms, most patients taking prescription medication for their symptoms have moderate to severe IBS.

Today’s market size shows the worldwide irritable bowel syndrome treatment revenues for 2018 and projected for 2026. Growth in the market is expected over this time period due to a growing prevalence of the disease, especially IBS-C,2 and doctors increasingly prescribing medications to treat it. Several new drugs to treat this disease, currently in clinical trials, are expected to come to market in the coming years. Pharmaceutical companies are also expanding their product offerings in several regions of the world. In January 2019, Ironwood Pharmaceuticals and AstraZeneca received approval to market Linzess, a treatment for IBS-C, in China, enabling them to sell their product to potentially tens of millions of more patients. In addition to Linzess, other leading brand-name treatments include Xifaxan, Viberzi, and Amitiza.3 Linzess/Constella4 generated the largest revenue in 2018. Some major manufacturers of IBS treatments include Ironwood Pharmaceuticals, Inc.; Allergan; Astellas Pharma, Inc.; Takeda Pharmaceutical Co. Ltd. AstraZeneca; and Sebela Pharmaceuticals Inc.

1 International Foundation for Functional Gastrointestinal Disorders
2 Constipation-predominant IBS
3 Xifaxan and Viberzi treat IBS-D, diarrhea-predominant IBS. Amitiza treats IBS-C.
4 Linzess is marketed as Constella in Europe.


Geographic reference: World
Year: 2018 and 2026
Market size: $1.5 billion and $3.4 billion, respectively
Sources: “Irritable Bowel Syndrome Treatment Market Size, Share & Analysis Report by Type (IBS-C, IBS-D), by Region, and Segment Forecasts, 2019-2026,” Grand View Research Report Summary, July 2019 available online here; “Irritable Bowel Syndrome Treatment Market Size Worth Around US$ 3.4 Bn by 2026,”Acumen Research and Consulting Press Release, July 16, 2019 available online here; and “Irritable Bowel Syndrome,” Mayo Clinic, March 17, 2018 available online here.
Image source: newsong, “pill-medicine-capsule-illness-pain-3264951,” Pixabay, March 27, 2018 available online here.

Cristobalite

Painted houses

Cristobalite is a mineral consisting of silicon dioxide, similar to quartz but with a different structure. The mineral is most often found in volcanic rock. Cristobalite is used as a filler in paints, coatings, and renders; as an abrasive in the creation of glass, ceramics, fibers, and rubber; and used in making engineered stone, dental printing composites, and silicone sealant compounds.

Today’s market size shows total global revenue for cristobalite in 2018 and forecast for 2026. The growing demand for dust and weather-resistant exterior paint in Asia and Africa is one of the markets fueling growth in this industry. Another is an increasing consumer preference for white engineered stone countertops. Cristobalite sand constituted nearly 85% of the market, with milled flour making up the rest. The top three producers—Quarzwerke GmbH, SCR-Sibelco NV, and Hoben International Limited—share in more than 75% of revenues. In addition to mining this mineral, in order to boost production to meet demand, some companies are creating it using quartz, a catalyst, and high heat kilns.

Geographic reference: World
Year: 2018 and 2026
Market size: $27 million and $45 million, respectively
Sources: vmr, “Cristobalite Market 2019 by Leading Manufacturers and Outlook till 2024,” A Technology Market, July 29, 2019 available online here; “Cristobalite Market Size Worth Around US$ 45 Million by 2026,” GlobeNewswire, June 20, 2019 available online here; “Cristobalite,” Science Direct available online here.
Original sources: Market Insights Reports and Acumen Research and Consulting
Image source: Kevin Phillips, “houses-colored-houses-yellow-house-1007932,” Pixabay, October 29, 2015 available online here.

Sterilization Indicators

Hospital or healthcare-associated infections (HAIs) are acquired by patients after they are admitted to a hospital or other health care facility. According to the World Health Organization, 7% of hospitalized patients in developed countries and 10% of hospitalized patients in developing countries will acquire at least one HAI. Patients in intensive care units have dramatically higher rates of HAIs. In the United States, 1 in 25 patients develops this type of infection, resulting in 90,000 deaths per year.

Improperly sanitized medical and surgical instruments1 can transmit infections to vulnerable patients. In 2009, the U.S. Department of Veterans Affairs reported that between 2002 and 2009 nearly 11,000 patients were exposed to HIV, hepatitis B and hepatitis C due to improperly sterilized endoscopes. After a hepatitis C outbreak in a Las Vegas surgery center sickened several people in 2008, the Centers for Medicare and Medicaid Services inspected 1,500 surgery centers and cited 28% of them for deficiencies in equipment cleaning and sterilization. In 2018, outbreaks of infections due to improperly sterilized medical instruments occurred in California, Colorado, Michigan, and New Jersey among others.

At one time, most medical instruments were made of steel or glass. Sterilization was simple. As medical instruments become more specialized, complex and smaller due to the popularity of minimally-invasive surgeries, sterilization procedures have become more complex.

Sterilization, whether by heat, chemicals, irradiation, high pressure or filtration “kills, deactivates, or eliminates all forms of life and other biological agents which are present.”2 In order to ensure proper sterilization of medical instruments, the U.S. Centers for Disease Control and Prevention (CDC) recommends monitoring the sterilization process using mechanical, chemical, and biological indicators. Mechanical monitoring involves checking gauges and displays on the sterilization equipment itself to ensure that the temperature, pressure, and exposure time have reached the recommended levels. These readings can be observed while the sterilization process is happening so any anomalies or malfunctions can be caught early in the process. Chemical indicators such as tapes, strips, tabs, or special package markings contain chemicals that change color when exposed to high temperatures or other sterilizing conditions. Packages with chemical indicators allow medical personnel to distinguish between processed and unprocessed instruments, virtually eliminating the possibility of using instruments that have not undergone a sterilization process. The CDC recommends using mechanical and chemical monitoring each time instruments are sterilized. Biological monitoring involves vials, strips, or tape containing highly resistant microorganisms, strains of bacterial spores. The sterilization process is monitored by how well it kills these organisms.

This week’s market size shows the amount spent on biological and chemical sterilization indicators worldwide for 2017 and projected for 2025. Demand is expected to increase due to a growing geriatric population with chronic health conditions. Increasingly stringent regulations regarding the sterility of healthcare products in order to prevent HAIs is also expected to fuel demand for these products. Biological indicators claimed the largest market share in 2017. Leading companies that manufacture sterilization indicators include Getings AB, Cantel Medical Corp., 3M Co., Cardinal Health Inc., Matachana Group, Mesa Laboratories, and Anderson Products Inc.

1 From here onward “medical instruments” also includes surgical instruments.
2 Source: “Sterilization (Microbiology),” Wikipedia, April 3, 2019 available online here

Geographic reference: World
Year: 2017 and 2025
Market size: $548 million and $1.24 billion, respectively
Sources: “Sterility Indicators Market Size, Share & Trends Analysis Report by Type (Chemical, Biological), by Technique (Heat, Low Temperature, Filtration, Radiation, Liquid), by End User, and Segment Forecasts, 2018 – 2025,” Grand View Research Report Summary, November 2018 available online here; “Global Sterility Indicators Market Size, Share & Trends 2014-2018 & 2025 by Type (Chemical, Biological), & Technique (Heat, Low Temperature, Filtration, Radiation, Liquid) – ResearchAndMarkets.com,” Yahoo! Finance, April 25, 2019 available online here; “Health Care-Associated Infections Fact Sheet,” World Health Organization available online here; Joe Eaton, “Filthy Surgical Instruments: The Hidden Threat in America’s Operating Rooms,” The Center for Public Integrity, February 22, 2012, updated May 19, 2014 available online here; “Sterilization (Microbiology),” Wikipedia, April 3, 2019 available online here; “Biological & Chemical Indicators,” STERIS Life Sciences available online here; “Sterilization: Monitoring,” Centers for Disease Control and Prevention, March 22, 2018 available online here; Chris H. Miller, “Sterilization: Instrumental in Patient Safety,” Sterilizers.com available online here; Karen Bouffard, “Dirty Instruments Cause Second DMC Hospital to Fail Federal Inspection,” The Detroit News, November 28, 2018 available online here; Alyssa Rege, “State Declares ‘Immediate Jeopardy’ at UC San Diego Hospital Over Dirty Surgical Instruments,” Becker’s Clinical Leadership & Infection Control, June 8, 2018 available online here; Alyssa Rege, “Bone, Blood, Bugs Found on Instruments at Denver Hospital After Surgical Breach, Report Says,” Becker’s Clinical Leadership & Infection Control, June 14, 2018 available online here; Julia Jones, “3,000 People May Have Been Exposed to Bloodborne Infections at NJ Surgery Facility,” CNN, December 26, 2018 available online here.
Image source: rawpixel, “steel-black-and-white-bw-care-3309870,” Pixabay, April 11, 2018 available online here.

Viscosupplementation

injectable treatments syringe

Osteoarthritis is the degeneration of the cartilage that cushions the ends of bones. This causes stiffness, pain, swelling, and loss of mobility in the affected joint. It is the fifth leading cause of disability in the world, affecting 10% of the world’s population 60 years of age and older. In high-income countries, up to 80% of people aged 65 and older will suffer from osteoarthritis. In the United States, it is the most common cause of disability in adults. More than 30 million Americans suffer from this condition and 14 million have symptomatic knee osteoarthritis.

Viscosupplementation is one type of treatment for this condition. It was developed in Europe in the 1980s specifically to treat knee osteoarthritis. In 1997, the U.S. Food and Drug Administration approved it “for the treatment of pain in osteoarthritis … of the knee in patients who have failed to respond adequately to conservative non-pharmacologic therapy and simple analgesics, e.g. acetaminophen.”1

Viscosupplementation is a medical procedure in which a gel-like fluid containing synthetic hyaluronic acid is injected into a joint to treat symptoms of osteoarthritis. The fluid provides cushioning for the bones. Hyaluronic acid is naturally secreted by mesothelial cells present in the joints. Treatments are performed once a week for three to five weeks. Some newer forms only require one injection. Once the pain and swelling from the procedure itself dissipate, some patients experience reduced arthritis pain and better mobility for up to 6 months. Others may not experience any pain relief at all. Viscosupplementation is generally prescribed for people who have early, mild to moderate knee osteoarthritis, patients who previously have taken NSAID pain relievers but whose pain was not alleviated. Some brand names include Synvisc, Euflexxa, Orthovisc, Hyalgan, and Monovisc, to name a few.

Today’s market size shows the amount spent on viscosupplementation worldwide in 2016 and projected for 2026. Demand for viscosupplementation treatments is expected to increase due to the preference for minimally-invasive procedures, the growing geriatric population worldwide and the increase in the number of people who have conditions that make them prone to osteoarthritis such as obesity, diabetes, hypertension, cardiovascular disease, and trauma to the joints due to repetitive movements. Several leading companies in this industry include Sanofi, Allergan, Hoffmann-La Roche, Zimmer Biomet, Smith & Nephew Plc, Anika Therapeutics Inc., Fidia Farmaceutici S.P.A., Ferring B.V., Bioventus, Regen Lab SA, among others.

1 Source: “American College of Rheumatology Position Statement” available online here.

Geographic reference: World
Year: 2016 and 2026
Market size: $3 billion and $6.6 billion, respectively
Sources: “Viscosupplementation Market by Product (Single Injection, Three Injection, Five Injection), by Region (North America, Europe, Asia Pacific, Latin America, MEA), and Segment Forecasts, 2018 – 2025,” Grand View Research, August 2017 available online here; “Viscosupplementation Market Size to Cross 6.6 billion USD by 2026,” MarketWatch Press Release, April 15, 2019 available online here; “Osteoarthritis,” Mayo Clinic, March 6, 2018 available online here; Beth W. Orenstein, “A Closer Look at Knee Injections,” Healthgrades, Reviewed by William C. Lloyd III June 12, 2017 available online here; “American College of Rheumatology Position Statement” available online here; “Hyaluronic Acid (Injection Route),” Mayo Clinic, February 1, 2019 available online here; Arthritis by the Numbers: Book of Trusted Facts & Figures, Arthritis Foundation, 2018 available online here; “Viscosupplementation Market: Hyaluronic Acid Type (Stabilized Hyaluronic Acid), Procedure Type (Three-Injection Procedure), Application, and Region (Asia-Pacific, Europe, North America, Latin America, and Middle East & Africa) — Global Forecast till 2023,” Market Research Future, March 2019 available online here.
Image source: qimono, “syringe-shot-medicine-bottle-1884758,” Pixabay, December 6, 2016 available online here.

Ride-Hailing Services in Southeast Asia

Ride-hailing services are on-demand transportation services that do not include other on-demand services such as food delivery or package delivery. Ride-hailing vehicles can be any type of motor vehicle: private car, motorcycle, auto rickshaw or private taxi, for example. Customers use smartphone apps to book and pay for rides.

Of the 16 billion trips completed by ride-hailing services worldwide in 2017, more than 70% were in Asia. Didi Chuxing, which claimed 90% of the Chinese ride-hailing market, provided the most rides, 7 billion. Grab and Go-Jek, the largest ride-hailing companies in Southeast Asia provided 1 billion and 900,000 rides, respectively. Globally, these two companies ranked 4th and 5th for the number of rides provided.

This week’s market size post shows the total revenues for ride-hailing services in Southeast Asia for 2015, 2017, 2018 and 2025.1 The figure for 2025 is projected. Grab has a presence in 8 countries: Malaysia, Thailand, Singapore, Philippines, Indonesia, Vietnam, Myanmar, and Cambodia. After Grab acquired Uber’s Southeast Asia division in March 2018, Grab claimed 90% of the Southeast Asian ride-hailing market. Go-Jek has had a presence in Indonesia since 2011 and expanded into Thailand, Singapore, and Vietnam in 2018. Its attempts to expand into the Philippines were unsuccessful due to government regulatory requirements. Grab and Go-Jek have been competitors in Indonesia since 2015 when they both launched motorcycle-taxi hailing apps. By 2018, Go-Jek claimed 79.2% of the ride-hailing market; Grab, 20.8%, according to the Business Competition Supervisory Commission.

Throughout Southeast Asia, 35 million people use ride-hailing services, booking an average of 8 million rides per day. But there is an opportunity for growth. While 90% of the more than 350 million internet users in Southeast Asia2 have smartphones, 80% do not use ride-hailing services. However, rather than focusing their attention on expanding their ride-hailing business, Grab and Go-Jek are using the familiarity and trust built from their ride-hailing services to expand into banking, e-commerce, e-wallet, food delivery, and other services. All of these services will be accessible through their smartphone super-apps. As of January 2019, Grab had 125 million downloads; Go-Jek, 108 million.

1 Source for 2015 and 2017: Nicholas Shields, “Grab Could Lock Down Another $1 Billion in Funding,” Business Insider Intelligence, October 8, 2018 available online here; Source for 2018 and 2025: Resty Woro Yuniar, “Can Indonesia’s Go-Jek Loosen Grab’s Grip on Southeast Asia?” South China Morning Post, February 11, 2019 available online here.
2 Internet user numbers are for the 6 biggest economies in Southeast Asia: Indonesia, Philippines, Vietnam, Thailand, Malaysia, and Singapore.

Geographic reference: Southeast Asia
Year: 2015, 2017, 2018 and 2025
Market size: $2.5 billion, $5.1 billion, $8 billion, and $31 billion, respectively
Sources: Nicholas Shields, “Grab Could Lock Down Another $1 billion in Funding,” Business Insider Intelligence, October 8, 2018 available online here; Resty Woro Yuniar, “Can Indonesia’s Go-Jek Loosen Grab’s Grip on Southeast Asia?” South China Morning Post, February 11, 2019 available online here; Elaine Huang, “Asia is the World’s Largest Ride-Hailing Market With Over 70% Share – Grab Dominates SEA,” Vulcan Post, September 7, 2018 available online here; Mars Woo, “Grab and Go-Jek’s Dominance is Not Deterring Upstarts, These are Their Ride-Hailing Competitors in Southeast Asia,” KrAsia, January 9, 2019 available online here; Kentaro Iwamoto and Shotaro Tani, “Ride-Hailers Grab and Go-Jek Wage First Full-On War in 2019,” Nikkei Asian Review, January 17, 2019 available online here; “Southeast Asia Mobile Internet Usage Increasing Dramatically,” FinanceX on Medium, December 5, 2018 available online here; Erkka Niemi, “The Most Interesting Players in the Ride-Hailing Market,” Medium, November 13, 2018 available online here; Herry Barus and Aldo Bella Putra, “The Market Share of Gojek is Almost 80 Percent,” 2nd Industry.co.id, September 6, 2018 available online here; Cindy Silviana and Fanny Potkin, “Grab, Go-Jek Wage Street Fight for SE Asia ‘Super-App’ Supremacy,” Reuters, November 29, 2018 available online here.
Original sources: Google and Temasek
Image source: Free-Photos, “car-traffic-man-hurry-1149997,” Pixabay, February 14, 2016 available online here.

Craft Microbreweries

craft beer

Craft microbreweries differ from craft breweries. Craft breweries are limited to producing less than 6 million barrels of beer. Microbreweries, by definition, are limited to producing less than 15,000 barrels and must sell at least 75% of that outside of the brewery.1 On-site sales often take place in taprooms and restaurants. There are more microbreweries in the United States than regional craft breweries and brewpubs combined. According to Brewers Association Chief Economist Burt Watson, microbreweries will continue to grow by double-digits in the next few years because of unused brewing capacity, innovative product offerings, and consumers’ preference for local, community-oriented experiences. As Paul Gatza, director of the Brewers Association, states: “The beer drinker is changing. It’s not just drinking the beer anymore. It’s drinking the beer and posting a picture on Instagram…”

Today’s market size shows the number of craft microbreweries in 2012 and 2017, a growth of 233%. The number of microbreweries continued to grow in 2018, up 15%, to 4,522. In 2012, microbreweries comprised 46.2% of all breweries in the United States. By 2018, that jumped to 60.7%. In 2017, production totaled 5.7 million barrels. This represented 22.7% of all craft beer produced that year. Craft beer garnered 13.2% of the overall beer market in 2018, up from 12.6% the year before.

Friday, August 2, is International Beer Day. Please celebrate responsibly!

1 Definition source: American Brewers Association.

Geographic reference: United States
Year: 2012 and 2017
Market size: 1,143 and 3,812 breweries, respectively
Sources: “USA Snapshots,” USA Today, March 15, 2019, page 1A; Mary Ellen Schoup, “Brewers Association: Microbreweries and Taprooms are ‘Clearly the Growth Engine of Craft’,” BeverageDaily.com, May 3, 2018 available online here; “Number of Breweries,” Brewers Association available online here; “Craft Beer Industry Market Segments,” Brewers Association available online here; Keith Gribbins, “Craft Beer Overall Realizes 4 Percent Total Growth in 2018, While 219 Breweries Close, According to the Brewers Association,” Craft Brewing Business, April 3, 2019 available online here.
Original source: Brewers Association
Image source: tookapic, “beer-glass-drink-beverage-alcohol-932320,” Pixabay, September 28, 2015 available online here.

Virtual Private Servers

A virtual private server (VPS) runs on a physical computer server that has been partitioned into multiple virtual machines. Each virtual machine runs its own instance of a VPS, with its own operating system, custom configuration, and dedicated RAM and CPU. VPSes are used for website hosting and are usually provided as an option by web hosting companies.

Other types of web hosting include shared hosting and dedicated hosting. Shared hosting is the least expensive option, each client sharing the cost of one server. Shared hosting involves hundreds or thousands of websites sharing the same server resources. Unlike a VPS, which has its own dedicated RAM and CPU, websites that use shared hosting risk slow site performance if one or more websites on the server are monopolizing the server’s processing power.1 Dedicated hosting, the most expensive option, involves only one client per server. This type of hosting offers companies the most flexibility with the ability to choose an operating system, types of memory, and other hardware.

Cost-wise, VPS hosting is in the middle of shared hosting and dedicated hosting. A single server generally has between 10 and 20 VPSes, and server resources are split evenly. One client’s website performance does not affect another’s. This option also allows for flexibility in the configuration of the environment, choosing a particular operating system or other software, for example.

Today’s market size shows the total companies spent on virtual private servers worldwide in 2018 and projected for 2023. According to the source, Linux will garner the largest market share among VPS operating systems during this time period. North America was the largest market for VPSes in 2018, but the compound annual growth rate is expected to be highest in the Asia-Pacific region to 2023. Leading vendors include AWS, United Internet, GoDaddy, Endurance International Group, OVH, and DigitalOcean, to name a few.

1 Generally web hosting companies have procedures in place to prevent this scenario, but it is still a risk, however small.

Geographic reference: World
Year: 2018 and 2023
Market size: $2.4 billion and $5.0 billion, respectively
Sources: “The Global VPS Market Size is Expected to Grow from USD 2.4 Billion in 2018 to USD 5.0 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 15.3%,” PRNewswire, April 10, 2019 available online here; John Stevens, “Different Types of Web Hosting, ” Hosting Facts, June 14, 2018 available online here; John Stevens, “11 Best VPS Hosting Options,” Hosting Facts, March 15, 2019 available online here.
Image source: Patrick Neufelder, “server-space-the-server-room-dark-2160321,” Pixabay, March 21, 2017 available online here.

Medicare Advantage

Medicare for All. That’s the new buzz phrase among Democratic Presidential candidates for the 2020 election. But, proposals for a national health insurance program are nothing new. By the 1930s many Western democratic countries were adopting national health insurance programs, but the United States continued to rely on private health insurers. In 1934, in the midst of the Great Depression, President Franklin D. Roosevelt created the Committee on Economic Security. This committee was to draft a bill that would do just that, namely give economic security to Americans. The Social Security Act that was drafted included an old-age pension program, unemployment insurance financed by employers, health insurance for people in poverty, and financial assistance for widows with children and the disabled. However, the bill that Roosevelt signed into law on August 14, 1935, was more limited in scope and did not contain a health insurance component. President Roosevelt wanted to keep provisions for health insurance in the Social Security Act but feared the backlash would jeopardize passage of this legislation. Opponents argued that government-financed health care would allow the government to come between the doctor and the patient, mandating how doctors treat patients and how much they charge.

In 1937, the U.S. Surgeon General proposed that National Health Insurance, which was still being debated in Congress, first include Social Security beneficiaries. Two decades later in 1957, after years of national health insurance proposals going nowhere,1 Congressmen Aime Forand and Cecil King proposed limiting this type of insurance to only cover some of the medical expenses of those 65 years of age and older, paid for by Social Security payroll taxes. The media dubbed this proposal Medicare. Those in this age cohort required twice as much hospital care as those younger than 65, and despite getting Social Security benefits, could not afford the rising cost of hospitalization. Only half had health insurance. Nearly one in three lived in poverty.

Despite Democratic support in the House and Senate, support from labor unions, and support from the candidate, then President John F. Kennedy, the strong opposition from fiscal conservatives in Congress, the insurance companies and the American Medical Association stalled legislation. It would take more debate, compromise, a landslide victory for Democrats in the 1964 election, reforms and reorganizations of committees and their rules and the newly elected President, Lyndon B. Johnson, to make this program his top priority to get Medicare passed and signed into law on July 30, 1965. When the law took effect in 1966, more than 19 million people enrolled in the program.

Original Medicare, as it is now called, contains Part A, inpatient hospital coverage,2 and Part B, outpatient medical coverage,3 for Americans aged 65 and older receiving Social Security or Railroad Retirement benefits. Part B premiums are deducted from beneficiaries’ monthly Social Security or Railroad Retirement payments. In 1972, Medicare eligibility was extended to Social Security Disability Insurance beneficiaries younger than 65 and those with end-stage renal disease.

In June 1980, President Jimmy Carter signed the Social Security Disability Act of 1980 which created Medigap insurance policies. These policies, issued by private insurance companies and paid for by monthly premiums, pay for some or all of what Medicare does not, such as deductibles, coinsurances, and copayments, depending on the policy. Federal standards for these policies were not established until 1990.

The Balanced Budget Act of 1997 established the Medicare+Choice program, now called Medicare Part C or Medicare Advantage.4 These plans, alternatives to Original Medicare, are run by private insurance companies and are regulated by the Federal government. They must cover all of the services Original Medicare Part A and Part B covers. Medicare pays Medicare Advantage providers a per-enrollee fee to provide this coverage.5 In addition, many plans cover services Original Medicare does not such as vision and dental care. Most also offer prescription drug coverage, although Original Medicare beneficiaries can also opt-in for prescription coverage through Medicare Part D. Medicare Part D is administered by private insurance companies. Regardless of whether Medicare beneficiaries opt for Original Medicare or choose to pay for a Medicare Advantage plan, they must pay the Original Medicare Part B premium, which is $135.50 per month in 2019.6

While these plans offered new choices in health coverage for many seniors, they also complicated the process of choosing health coverage. To provide information for seniors about their choices, the Federal government launched the Medicare.gov website in 1998. Starting January 1, 1999, the 1-800-MEDICARE toll-free phone number was available nationwide and the first annual Medicare & You Handbook was mailed to all Medicare beneficiaries. Whether these informational resources help or not is debatable, but more than two decades later, the process is still confusing for many seniors and their loved ones who are trying to help them.7

Today’s market size shows the number of enrollees in Medicare Advantage plans in 1999, 2009, and 2018 in the United States. In 1999, 18% of Medicare beneficiaries were enrolled in Medicare Advantage plans; in 2009, 23% and in 2018, 34%. From 1999 to 2004, Medicare Advantage plan enrollment fell from 6.9 million to 5.3 million enrollees. Since then, however, enrollment has grown year after year. In 2018, 67% of Medicare Advantage enrollees had individual plans. Twenty percent were covered by employer- and union-sponsored group plans and the remaining 13% had special needs plans. Special needs plans are tailored to beneficiaries who have certain chronic conditions, are institutionalized, or qualify for both Medicare and Medicaid. While only 20% of enrollees nationwide are covered by Medicare Advantage group plans, nine states have a disproportionately high percentage of enrollees covered by such plans. In Alaska, 100% of Medicare Advantage enrollees were covered by group plans in 2018. The other eight states include West Virginia (53%), Michigan (51%), Illinois (42%), Kentucky (39%), Delaware (37%), Maryland (35%), New Jersey (34%), and Wyoming (30%). As more unions and large employers, including state governments, seek to lower their retiree healthcare costs, more are turning to Medicare Advantage plans to provide healthcare coverage. The Congressional Budget Office predicts that enrollment in all types of Medicare Advantage plans nationwide will include 42% of all Medicare beneficiaries by 2028.

1 Thanks in part to lobbying efforts by the American Medical Association, which characterized National Health Insurance as “un-American” and implied that those in President Harry Truman’s Administration who supported it were Communists.
2 Includes inpatient hospital stays, care in a skilled nursing facility on a short-term basis, hospice care, and some home health care.
3 Includes doctors’ services, outpatient care, medical supplies, and preventative services.
4 Medicare+Choice was renamed Medicare Advantage in the Medicare Prescription Drug, Improvement, and Modernization Act of 2003, signed by President George W. Bush. This law also established the Medicare Part D prescription drug benefit.
5 Before the Affordable Care Act revised payment structures to insurance companies that administer Medicare Advantage plans, the Medicare Payment Advisory Committee found that Medicare was paying 14% more per Medicare Advantage enrollee than the cost of care for an enrollee in Original Medicare due to changes over the years to encourage private plan participation and enrollment.
6 In 1965 the monthly premium was $3; in the early 2000s, about $50.
7 Judging from the more than 100 comments below the Center for Medicare & Medicaid Services YouTube video titled “Medicare & You: Understanding Your Medicare Choices”.

Geographic reference: United States
Year: 1999, 2009 and 2018
Market size: 6.9 million, 10.5 million and 20.4 million enrollees, respectively
Sources: Gretchen Jacobson, et. al., “A Dozen Facts About Medicare Advantage,” Henry J. Kaiser Family Foundation, November 13, 2018 available online here; Julian E. Zelizer, “How Medicare Was Made,” The New Yorker, February 15, 2015 available online here; History.com Editors, “Social Security Act,” A&E Television Networks, Last updated August 21, 2019 available online here; “National Health Insurance—A Brief History of Reform Efforts in the U.S.” Focus on Health Reform, The Henry J. Kaiser Family Foundation, March 2009 available online here; Nancy De Lew, “Medicare: 35 Years of Service,” Health Care Finance Review, Fall 2000, page 22, Medicare and Medicaid Research Review, U.S. National Library of Medicine, National Institutes of Health available online here; “The Parts of Medicare (A, B, C, D),” Medicare Interactive.org available online here; “Filling Gaps in Medicare Coverage and Getting Help with Medicare Costs,” Medicare Interactive.org available online here; “Medicare Timeline,” Henry J. Kaiser Family Foundation, March 24, 2015 available online here; Medicare & Medicaid Milestones 1937-2015, Center for Medicare & Medicaid Services, July 2015 available online here; “CMS’ Program History,” Center for Medicare & Medicaid Services, June 20, 2018 available online here; CMSHHSgov, “Medicare & You: Understanding Your Medicare Choices,” YouTube, April 30, 2015 available online here; “Medicare.gov” available online here; Chris I. Young, “Medicare vs. Medicare Advantage: How to Choose,” U.S. News & World Report, March 23, 2018 available online here; “Medicare Advantage (Part C),” eHealth Medicare, November 1, 2017 available online here; Steve Anderson, “A Brief History of Medicare in America,” Medicare Resources.org, February 27, 2018 available online here; George B. Moseley III, “The U.S. Health Care Non-System, 1908-2008,” AMA Journal of Ethics,” May 2008 available online here; “Medicare Advantage,” Henry J. Kaiser Foundation, October 10, 2017 available online here.
Image source: Sabine van Erp, “hands-old-old-age-elderly-2906458,” Pixabay, November 1, 2017 available online here.

Hearables

hearables

Do you own a smartphone? A smartwatch? Smart earbuds?

Hearables are wireless in-ear devices such as hearing aids, personal sound amplifiers, or earbuds, but instead of just amplifying or transmitting sound, they also sync with a smartphone or other smart device to allow the user to make phone calls, play music, or search the internet via voice, hands-free. Some of these devices are also able to monitor a person’s temperature, heart rate and calories burned, and track their steps. Smart hearing aids sync with smartphone apps in order to allow the user to adjust volume and tone and in some cases turn their hearing aids into headphones for phone calls and audio streaming.

Today’s market size shows worldwide hearable unit sales in 2018 and projected for 2020. In 2016, hearing aid revenue constituted the largest segment of the global hearables market. According to the World Health Organization, more than 5% of the world’s population suffers from hearing loss. Supported by a strong distribution network and audiologists who are increasingly recommending digitally programmable, customized smart hearing aids, demand for these devices is expected to grow through 2023.

In the United States, in August 2017, President Donald Trump signed into law the Over The Counter Hearing Aid Act. This law requires the Food and Drug Administration to regulate over-the-counter hearing aids to ensure they meet the same standards for safety, consumer labeling, and manufacturing that all other medical devices must meet. These regulations must be in place by August 2020. These types of hearing aids will be approved to treat mild to moderate hearing loss in adults. Those with hearing loss will not be required to visit an audiologist or another medical professional to obtain one. Although there are no over-the-counter hearing aid products on the market currently, once guidelines are in place this has the potential to expand the demand for smart hearing aids dramatically. An estimated 38 million Americans have untreated hearing loss.

On December 13, 2016, Apple released the first generation of AirPods, wireless Bluetooth earbuds that allowed users to make phone calls and interact with Apple’s digital assistant Siri. The newest generation of Apple AirPods, released in 2019, along with similar earbuds from other tech companies are expected to drive growth. In 2018, Apple sold an estimated 35 million AirPods, constituting 76% of the market. According to Counterpoint Research’s Consumer Lens study, in the United States, Apple was the preferred brand among consumers (19%), followed by Sony (17%), Samsung (16%), Bose (10%), and Beats (6%).

Geographic reference: World
Year: 2018 and 2020
Market size: 46 million and 129 million, respectively
Sources: Liz Lee, “True Wireless Hearables Sales to Climb to 129 Million Units Globally by 2020,” Counterpoint Press Release, March 15, 2019 available online here; Lindsey Banks, Au.D., “The Complete Guide to Hearable Technology in 2019,” Everyday Hearing, February 22, 2019 available online here; Lindsey Banks, Au.D., “The FIRST Made for iPhone Hearing Aids,” Everyday Hearing, July 2, 2016 available online here; “Hearable Devices Market Worth 23.24 Billion USD by 2023,” MarketsandMarkets Press Release, July 2017 available online here; “President Trump Signs OTC Hearing Aid Legislation into Law,” The Hearing Review, August 19, 2017 available online here; N.S. Reed, et. al., “Trends in Health Care Costs and Utilization Associated With Untreated Hearing Loss Over 10 Years,” JAMA Otolaryngology – Head Neck Surgery, U.S. National Library of Medicine, National Institutes of Health, November 8, 2018 available online here; “AirPods,” Wikipedia, April 8, 2019 available online here.
Original source: Counterpoint Research’s Emerging Technology Opportunities service.
Image source: Nicolas Sadoc [CC BY-SA 4.0], via Wikimedia Commons. Use of image does not constitute endorsement.

Optical Coatings

sunglasses with optical coatings

Your bathroom mirror. Your eyeglasses with anti-reflective lenses. Your polarized sunglasses that block UV light. Your smartphone. All of these everyday items contain optical coatings. Optical coatings are thin layers of material deposited on optical components that alter the way the components reflect and transmit light. The consumer electronics, solar, medical, architecture, aerospace and defense, automotive, and telecommunications industries all use products containing optical coatings.

Types of optical coatings include high refractive index coatings, anti-reflective coatings, high reflective coatings, optical filter coatings, and transparent conductive coatings. High refractive index coatings are used to coat the surface of a light-emitting device so that light can travel more efficiently into or out of the device. This leads to better picture quality. This type of coating is used on semiconductor image sensors, LEDs and OLEDs used in emissive display devices such as smartphones, tablets, laptops, and televisions. Anti-reflective coatings are layered transparent thin films most often used to coat lenses in order to reduce reflection. On lenses for eyeglasses, microscopes or telescopes, the elimination of stray light from reflections improves the clarity of the image seen through the lenses. Some consumers also prefer anti-reflective eyeglass lenses because they eliminate glare so that the lenses themselves are less visible. High reflective coatings are metal or metal oxide-based coatings used in mirrors or mirrored surfaces. Because these coatings reflect heat as well as light, they’re also used on building surfaces, for heat dissipation in electronics and for cooling solar cells. Optical filter coatings selectively filter out certain wavelengths of light while allowing other wavelengths through. A common example is UV filtering sunglasses. Transparent conductive coatings are transparent thin films that conduct electricity. They’re used in touch screen displays and as electrodes for LEDs and thin film solar cells.

Today’s market size shows the total global revenue from optical coatings in 2017 and projected for 2026. In 2017, the highest revenue share came from anti-reflective coatings. Increasing demand for use in eyewear, binoculars, kiosk displays, and video games is expected to fuel growth in this sector. Filter coating demand is expected to grow due to its use in automotive night vision, flame and gas detection, thermal imaging and thermography. Several leading companies that manufacture optical coatings include Alluxa, Cascade Optical Corp., Chroma Technology Corp., Inrad Optics, and Optical Coatings Japan among others.

Geographic reference: World
Year: 2017 and 2026
Market size: $12.8 billion and $25.7 billion, respectively
Sources: “Optical Coatings Market Size Worth USD 25.7 Billion by 2026: Acumen Research and Consulting,” GlobeNewswire Press Release, March 18, 2019 available online here; “Optical Coating,” Wikipedia, October 24, 2018 available online here; “High-Refractive-Index Polymer,” Wikipedia, March 15, 2019 available online here; “Anti-Reflective Coating,” Wikipedia, April 7, 2019 available online here; “Encyclopedia,” PCMag.com available online here; Theresa Hendrick, “5 Powerful Trends in High Performance Optical Coatings with Advanced Materials,” Cerion Advanced Materials, October 2018 available online here; “Optical Filter,” Wikipedia, March 9, 2019 available online here; “Transparent Conducting Film,” Wikipedia, March 12, 2019 available online here.
Image source: Andreas Lischka, “sunglasses-sand-beach-sun-2523803,” Pixabay, July 20, 2017 available online here.

Snack Foods

snacks

Donuts, potato chips, granola bars, nuts, carrot sticks or fruit? What is your snack of choice?

According to The NPD Group, from 2008 to 2018 the number of meals Americans consumed per capita dropped by 3.8%. Despite eating fewer meals, Americans were not eating fewer calories during this time period as evidenced by the upward trend in adult obesity rates. In 2008, the highest obesity rates, 30-34.9%, occurred in 4 states. In 2017, the last year for which data were available, 22 states had obesity rates of 30-34.9%. That year, seven states also had obesity rates of 35% or more.

As today’s market size shows, over nearly the same time period, 2011 to 2018, the number of ready-to-eat snacks consumed in the United States increased by 8.3%. According to Mintel, 94% of Americans snack at least once a day. On average, snackers consume more than 2.5 snacks daily. Traditionally, snacking meant consuming food other than at mealtime. But more often in recent years, snacks have been replacing traditional meals, especially among the younger generations. In the IRI 2018 Snacking Survey, 63% of respondents overall reported buying their most recent snack as a treat. However, 50% of 18-24-year-olds often snack rather than eat full meals.1 Euromonitor coined the term “snackification” of mealtime to describe this global phenomenon.

Worldwide, nearly a quarter of all packaged goods sold are snack foods. Over the past decade, sales have increased by 16% and are expected to reach $620 billion by 2021. Europe had the largest share of the snack food market in 2018, 45%, followed by North America at 33%. Worldwide, nuts and seeds are the fastest growing segment; in North America, meat snacks are.2 Snack food revenue is expected to reach $42 billion in the United States in 2019.

What about consumers’ increasing demand for healthier foods, including snacks? This segment of the market is still relatively small in comparison to the snack food market overall. In 2017, revenues for healthy snacks totaled $3.58 billion in the U.S., with cereal and granola bars constituting the largest share, followed by meat snacks. Revenues are expected to climb to $5.3 billion in 2025. Leading companies include General Mills; Mondelez International, Inc.; PepsiCo Foods; Nestle S.A.; B&G Food Inc.; and The Kellogg Company.

1 Source: 2018 State of the YAYA – Life Between the Lines, MOJO Ad, February 19, 2018 available online here.
2 Meat snacks include jerky and protein packs.

Geographic reference: United States
Year: 2011 and 2018
Market size: 356.4 billion and 386 billion, respectively
Sources: Zlati Meyer, “Do You Love Snacks? Here’s Why You’re Not Alone,” USA Today for the Lansing State Journal, February 4, 2019, page 1B; Jeff Gelski, “Generational Traits Impact Consumer Trends,” Meat+Poultry, April 4, 2019 available online here; “Adult Obesity in the United States,” The State of Obesity, Robert Wood Johnson Foundation, September 2018 available online here; Joanie Spencer, “Snack Brands Rewrite the Story at Breakfast,” BakingBusiness.com, April 2, 2019 available online here; 2018 State of the YAYA – Life Between the Lines, MOJO Ad, February 19, 2018 available online here; Sally Lyons Wyatt, State of the Snack Food Industry, March 28, 2018 available online here; “Snack Food Production Industry in the US,” IBISWorld Industry Insights, February 2019 available online here; “U.S. Healthy Snacks Market Analysis and Segment Forecasts, by Product (Cereal & Granola Bars, Nuts & Seeds, Meat, Dried Fruit), and Trend Analysis, 2014 – 2025,” Hexa Research Press Release, July 2018 available online here; “U.S. Healthy Snacks Market Size to Reach USD 5.3 Billion by 2025,” Hexa Research, July 30, 2018 available online here; “Global Snack Food Market Worth USD 620 Billion by 2021 – Analysis, Technologies & Forecasts Report 2016-2021 – Vendors: Calbee, ConAgra, Ferrero – Research and Markets,” BusinessWire Press Release, November 16, 2016 available online here; Kim Overstreet, “What You Need to Know About the Global Snack Food Market,” Packaging World, June 4, 2018 available online here; “Global Snack Foods Packaging and Processing Market Assessment 2018: Consumer Trends, E-Commerce Trends and Industry Forecasts by Snack Type – ResearchAndMarkets.com,” MarketWatch Press Release, August 21, 2018 available online here.
Image source: Adapted from Sornram Srithong, “chip-cola-food-potato-drink-table-1618858,” Pixabay, August 26, 2016 available online here.