This market is broken down into product segments in this way: video games (35.9%), infant and preschool (9.2%), outdoor sports (8.4%), dolls (7.8%), arts & crafts (7.5%), games & puzzles (6.9%), vehicles (6.1%), other toys (6.1%), and 12.1% for the three remaining categories of plush toys, action figures and their accessories, and youth electronics.

Geographic reference: United States
Year: 2008
Market size: $21.9 billion
Source: “Toys Industry Outlook,” September 2009 available online here.
Original source: IBISWorld