Today’s market size post is the size of the market for toys and games in 2007 based on total retail sales made in any retail outlet, from grocery stores and pharmacies to department stores and toy stores. For those wishing to investigate further, the market size posted here is based on the product category “toys, hobby goods and games” which is designated by the U.S. Census Bureau with the product code 20460.

Geographic reference: United States
Year: 2007
Market size: $90.55 billion
Source: “Sector 44: Retail Trade: Industry Series: Preliminary Product Lines Statistics by Kind of Business for the United States: 2007,” 2007 Economic Census, released on September 29, 2009, available online here.
Original source: U.S. Census Bureau
Posted on December 21, 2011