Manufacturers of toiletries—that whole long list of things found in the bathroom for personal care: shampoo, deodorant, hand lotion, face crème, foot crème, toothpaste, perfume, hair mousse, etc.—saw robust growth over the period 1997 through 2007 but lost many of those gains between 2007 and 2009, a pattern repeated in so many industries.

Today’s market size is the size of the toiletries market as measured by U.S. manufacturers’ shipments in 1997, 2007, and 2009.

Geographic reference: United States
Year: 1997, 2007 and 2009
Market size: $24.3, $48.8 and $38.5 billion respectively
Source: 1997 Economic Census, 2007 Economic Census, and the 2009 Annual Survey of Manufactures.
Original source: U.S. Census Bureau
Posted on December 15, 2011