The United States and Canada are by far the two largest national markets for snowmobiles in the world. The United States accounted for 44% of all snowmobile unit sales in 2010 while Canada, with 0.5% of the world population, accounted for 34% of all snowmobile unit sales.
Geographic reference: World
Year: 2010
Market size: 111,492 snowmobiles sold.
Source: “Snowmobile Statistics,” International Snowmobile Manufacturers Association, available online here.
Ah, my old industry! I’m so glad that Market Size does not turn up its nose at this tiny industry which, for a small population, to be sure, becomes the focal point of winter recreation! — Strikes me, at a great distance in time, that the industry has neither grown nor shrunk. Plenty of snow, of course!
Oh, you know we love all measures of economic and social interaction. No industry is too small from our perspective!
Must say, we appreciate the International Snowmobile Manufacturers Association for making its industry estimates availalbe on its web site. As this post has gotten a lot of hits, we hope some will find their way back to the ISMA!