While we depend more and more on digital communications, the world of the pen and paper remains strong. Today’s market size is the size of the global market for pens and markers, from fine writing instruments to highlighters.
Geographic reference: World
Year: 2009
Market size: $18.5 Billion
Source: “Rubbermaid, Brands that Matter,” a report on the office products group of NewellRubbermaid, available online here.
Original source: Global Industrial Analysts Report 2008 and 2009, Nielsen, GfK, customer POS data, and 2008 Prismacolor A&U Study
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Good news is always welcome, and it is good news that pens are still in there!!!
So true. A healthy market for pens, paper, and books—actual and electronic—is a very good thing. On a similar thread, did you happen to see the Domtar add at the bottom of the business section of last Friday’s The New York Times? It is very nice and worth looking up.
I’ll make sure I see it!
Thanks for your kind words.Promotional pens are simple but effective.