Some people wonder why so many Hollywood movies seem to be written to appeal to a very youthful crowd. As it turns out, this has to do with the fact that young people, aged 12 to 24 years, purchase a disproportionately high percentage of all movie tickets, disproportionate as compared to their representation within the population. In North America, young people aged 12 to 24 years represents 18% of the population but in 2010 bought 32% of movie tickets.

Geographic reference: North America
Year: 2010
Market size: 1.34 billion movie tickets.
Source: Barnes, Brooks and Michael Cieply, “Graying Audience Returns to Movies, in Glasses That Aren’t 3-D,” The New York Times, February 26, 2011, page 1.
Original source: Motion Picture Association of America