Americans love movies but in the last few years we’ve been deciding more and more often to watch them at home or on-the-go and not in movie theaters. Technology has made that possible and theater ticket sales are declining as a result. In other words, attendance is down. While the number of tickets sold has declined, the revenue those tickets bring in is not dropping as quickly since ticket prices are rising.

Today’s market is the market for movie theater attendance in the United States and Canada in 1990, 2010 and 2011.

Geographic reference: United States and Canada
Year: 1990, 2010 and 2011
Market size: [tickets sold] 1.19, 1.34, and 1.28 billion respectively
Market size: [box-office] $5.02, $10.6 and 10.2 billion respectively
Source: “Movie Ticket Sales Slump: Theater Owners Try Booting Texters, Digital Upgrades, More Popcorn,” The Huffington Post, January 9, 2012, available here.
Original source: National Association of Theater Owners, the website for which is here.