According to Mintel, analysts divide this market into three major sectors: wet, dry and ethnic. Wet sauces include barbeque sauce, Worcestershire sauce, bottled marinades and gravies. This category represents more than half the market with sales of $1.3 billion. Dry sauces and mixes generated sales of $587 million. Sales of ethnic sauces such as soy and teriyaki are rising. McCormick claimed 50% of the dry mix market.
Geographic reference: United States
Year: 2007
Market size: $3.3 billion
Source: Prepared Foods, January 2009
Original source: Mintel