The size of the market for all Halloween holiday spending is rather hard to measure as it incorporates many things: candy, snacks, costumes, pumpkins, scary decorations, etc. The results of a much-quoted survey undertaken by the National Retail Federation are what we present here. They represent an increase of 17% over estimated spending on Halloween in 2009. Shall we take this as a good sign, a sign of people feeling freer to spend money on nonessentials?

Happy Halloween!

Geographic reference: United States
Year: 2010
Market size: $5.8 billion
Source: “Halloween Spending Expected to Rise this Year,” Kansas City Star, October 11, 2010, available online here.
Original source: National Retail Federation