In terms of market share, Europe accounts for just over half of the world premium chocolate market. In terms of per capita consumption of all chocolate, by country, the leaders are: Switzerland with 22.4 pounds, Austria with 20.13 pounds and Ireland with 19.47 pounds. The United States comes in 8th on the list with an average of 11.7 pounds counsumed annually by each American. Please note, however, that these per capita consumption rates are for all chocolate not just premium chocolate. The market size presented below is the size of the premium chocolate market.
Geographic reference: World
Year: 2007
Market size: $6.9 billion
Source: “AROQ’s Global Market Review Series,” November 2008, page 3
Original source: just-food