Everything old is new again, or so the saying goes. In the first decade of the century, false eyelashes have been one of the fastest growing of the cosmetic industry’s many categories. Today’s market size is the total estimated revenue brought in by the sale of false eyelashes in the United States in 2000 and again in 2010.

Geographic reference: United States
Year: 2001 and 2010
Market size: $15 million and $44 million respectively
Source: “Look No Further: Frequently Asked Questions,” Novalash Eyelash Extensions, website posting is available here. Brendan I. Koerner, “The Goods; Fake Lashes: Not Just For Tammy Faye,” The New York Times, April 25, 2004, and available online here.
Posted on June 17, 2013