Some people choose to undergo cosmetic surgery because of perceived economic benefits to being more attractive. Some simply feel that they will be happier if they are more attractive according to society’s standards of beauty. Today’s market size shows the amount Americans spent on face-lifts in 2010.

Geographic reference: United States
Year: 2010
Market Size: $845 million
Source: Abigail Tucker, “How Much is Being Attractive Worth?” Smithsonian, November 2012, page 18, also available online here.
Posted on January 4, 2013