Electronic cigarettes are devices designed to release nicotine vapor without actually burning tobacco, thus, without smoke. They are battery operated devices which look like cigarettes but use a battery to produce heat which then atomizes the nicotine in a specially made cartridge. While still a small fraction of the size of the cigarette market, the market for e-cigarettes is expected to grow rapidly.
Today’s market size is the estimated total value of e-cigarette sales in the United States in 2013.
Geographic reference: United States
Year: 2013
Market size: $1 billion
Source: Josh Sanburn,”A Quitter’s Market, Electronic-cigarette Sales Are Up, and Big Tobacco Wants In,” Time, January 21, 2013, page 19.
Original source: USB; Wells Fargo; Tobacco Vapor Electronic Cigarette Association
Posted on January 15, 2013
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