In 2010, 332 billion coupons were issued in the United States, 88% of them were in newspaper inserts. Of those 332 billion, a mere 1%, or 3.3 billion, were redeemed. The data show the estimated total amount saved by consumers who redeemed coupons.

Geographic reference: United States
Year: 2010
Market size: $3.7 billion
Source: Jean Chatzky, “How You Can Become a Coupon Queen,” USA Weekend, July 29-31, 2011, pages 6-7, 9
Original source: NCH Marketing
Posted on August 11, 2011