The better burger restaurant market is defined as establishments that make burgers to order with fresh ingredients, in particular, fresh meat. Examples of the sorts of restaurants that are counted as better burger restaurants include Red Robin Gourmet Burgers, Five Guys Burgers and Fries, and Bagger Dave’s.

Although the market for better burger restaurants is still minuscule compared to the $200 billion fast-food and fast-casual burger restaurant market, sales growth exceeded growth in the fast-food and fast-casual burger restaurant market in 2010. Sales growth for better burger restaurants was 21% compared to a 3.2% growth rate for fast-food and fast-casual burger restaurants. Better burgers are often made with fresh Angus beef, better-quality buns, premium cheeses, and homemade condiments. Some better burger restaurants also offer turkey burgers and veggie burgers. Data represent restaurant sales in 2011.

Geographic reference: United States
Year: 2011
Market Size: $2.2 billion
Source: Davis, Scott, “Building a Better Burger: Mid-Michigan Opens Wide for ‘Better Burger’ Market,” Lansing State Journal, August 12, 2012, page 1E
Original Source: Technomic
Posted on August 14, 2012