The business pages of major papers all over the United States today are reporting on U.S. auto and light truck sales in August 2011. What is interesting is the fact that based on a commonly used reporting technique—namely to compare sales in one month with the sales in that month one year earlier—sales in August 2011 look very good. They were 7.5% more than sales of autos and light trucks in August 2010 and 1.2% greater than sales in July 2011. The trend is definitely positive.

However, in times of sudden economic slowdown, or times of recovery after a precipitous decline these sorts of comparisons can be misleading. Daniel Gross put this situation very colorfully in a 2010 Slate article on the auto industry, saying “comparing August 2010 to August 2009 is a little like comparing today’s home run totals to those racked up in seasons when the sluggers were on steroids and the ball was juiced.” Worth noting is the fact that U.S. auto sales averaged 16 million units annually between 2000 and 2007. Based on sales through August of 2011, annual sales are estimated to reach 12.5 million for the year. The industry has been changed greatly by the last recession.

Geographic reference: United States
Year: August 2011
Market size: 1.07 million automobiles and light trucks
Source: Nick Bunkley, “Car Buyers Unfazed by Storms, Financial and Tropical, in August,” The New York Times, September 2, 2011, page B1, and Daniel Gross, “A Successful Turn,” Slate, September 2, 2010, available online here.
Original source: MotorIntelligence.com
Posted on August 9, 2011