Natural Beauty Products

natural beauty productsWhat is your New Year’s resolution? Perhaps, like many, you plan to exercise more and eat less processed food and more organic, whole food such as fruits, vegetables, and whole grains. If you are a woman, maybe you want to incorporate more natural and organic personal care products into your daily care regimen.

The average American woman uses a dozen personal care products every day, one reason women, on average, are exposed to 83 more unique ingredients on a daily basis than men. The younger a woman is, the more likely she is to look for natural cosmetics and other beauty products. In a survey by beauty brand Kari Gran, 75% of women aged 18-34 said that buying natural beauty products is important to them. Fifty-four percent of women aged 55-64 said the same.

The top ingredients that buyers of natural beauty products try to avoid are fragrances, parabens, phthalates, sulfates, and gluten. Meanwhile, cosmetics companies are incorporating ingredients such as green tea, jojoba, moringa, rice, and sea buckthorn, to name a few, into their products. Individually, these ingredients are promoted as detoxifying, moisturizing, hydrating, anti-aging, and rich in antioxidants.

Today’s market size shows the total sales of natural beauty products in the United States in 2017 according to Nielsen. Despite the growing demand for “clean” and “natural” beauty products, there are currently no regulations defining these terms. Worldwide, organic personal care product sales are expected to rise to nearly $25 billion by 2025.

Geographic reference: United States
Year: 2017
Market size: $1.5 billion
Source: Rina Raphael, “The Beauty Industry Goes Au Naturel,” Fast Company, October 2018.
Image source: mohamed_hassan, “cream-skin-care-cosmetics-lid-3521957,” Pixabay, July 2018 available online here.

Moroccan Argan Oil Hair Products

Some say it strengthens hair and tastes good drizzled on a salad. Moroccan argan oil is the latest new trend in the personal-care market. Argan oil is appearing in more and more products as one of the highlighted ingredients. Under fair trade production standards, dime-sized kernels from acorn-shaped nuts are extracted by hand by Moroccan women earning the equivalent of $4 a day. These kernels are then ground down and the oil extracted. The wholesale price of argan oil in 2011 was approximately $30 per liter while in beauty boutiques around the world, a liter of argan oil sells for around $400.

In 2012, Morocco exported 700 tons of the oil, twice that exported in 2007. Today’s market size is the number of hair products containing argan oil that were introduced in 2008 and 2012.

Geographic reference: United States
Year: 2008 and 2012
Market size: 29 and 588 respectively
Source: Matthew Boyle, “Cosmetics’ Hot Elixir: Argan Oil From Morocco,” Bloomberg Businessweek, July 25, 2013, available online here.
Original source: Mintel
Posted on August 6, 2013

Face-Lift Market

Some people choose to undergo cosmetic surgery because of perceived economic benefits to being more attractive. Some simply feel that they will be happier if they are more attractive according to society’s standards of beauty. Today’s market size shows the amount Americans spent on face-lifts in 2010.

Geographic reference: United States
Year: 2010
Market Size: $845 million
Source: Abigail Tucker, “How Much is Being Attractive Worth?” Smithsonian, November 2012, page 18, also available online here.
Posted on January 4, 2013

Bulgarian Rose Oil

Rose Pedals

In 2004, supported by the Bulgarian Foreign Ministry, then-Foreign Minister Solomon Passy, and the German non-governmental organization Welthungerhilfe, a project was started in Afghanistan to cultivate Bulgarian Roses as an alternative to growing opium. Bulgarian Roses are unique in that they are cultivated for their oil, which is used in expensive perfumes. The total amount of rose oil produced in the world was 4,000 kilograms in 2010, most of that grown in the Rose Valley of Bulgaria. It takes 3,500 kilograms of rose petals to produce one kilogram of rose oil. One kilogram of rose oil sells for around 4,000-5,000 euros. Although small-scale, the rose oil industry in Afghanistan provides a living wage for 5,000 people. The market size shown is the amount of rose oil produced in Afghanistan in 2010.

Geographic reference: Afghanistan
Year: 2010
Market size: 30 kilograms valued at approximately €135,000
Source: Sofia News Agency, “Afghanistan Shows Off Own ‘Bulgarian Rose’ Oil,”, January 24, 2011, available online here. The image used comes from an online article titled “Extract of Bulgarian Rose Oil Contains in Italian Parfume,” published on June 20, 2007, available online here.

Cosmetic Surgery

In China, even a small percentage of the population can be a very large number. This may explain how, according to the source, China is now the third largest national consumer of cosmetic surgery when calculated by the number of procedures performed annually. Today’s market size is the estimated value of cosmetic surgical procedures performed in China last year.

Geographic reference: China
Year: 2010
Market size: $2.3 billion
Source: LaFraniere, Sharon, “For Many Chinese, New Wealth and a Fresh Face,” The New York Times, April 24, 2011, page 6
Original source: Chinese Government estimates