The Business of Weddings

Today’s market size is an estimate of the size of the entire wedding industry in the United States—we take some license in using the word “industry” here. The things included in measuring the size of the wedding industry are many, from planning, apparel and jewelry through the ceremony, flowers, food, reception and honeymoon.

Geographic reference: United States
Year: 2010
Market size: $47.2 billion
Source: Toon Van Beeck and George Van Horn, “Wedding Bells are Ringing,” The RMA Journal, December 2010-January 2011, page 22-27, available online here.
Original source: IBISWorld
Posted on October 5, 2011

Apparel Sales

The market size presented here is based on estimates of the total retail sales value of all apparel sold in the United States in 1999 and ten years later, in 2009. The retail value of apparel sales over this period grew by 37.4% but when adjusted for inflation, that growth rate was actually only 8.4% for the period. By way of comparison, U.S. population growth over this period was 10.1% (from 279.3 million to 307.4 million). Worth noting, however, is the fact that while population had a steady growth rate over this period, the measure of growth between two points in time for something like apparel sales may be deceptive. In 2006, for example, retail sales of apparel in the United States were probably much higher than in 2009, a recessionary year.

Geographic reference: United States
Year: 1999 and 2009
Market size: $222 and $305 billion respectively
Source: Alva, Marilyn, “Consumers Are Spending Again But They’re Picky,” Investor’s Business Daily, January 4, 2011, page A5.
Original source: Credit Suisse