Dog Walking Services

dog walkingAccording to the 2017-2018 APPA National Pet Owners Survey, 84.6 million households in the United States own a pet. This equates to 68% of all U.S. households, up from 56% thirty years earlier. The total number of pet dogs exceeds the number of pet-owning households by 5.1 million. Many households are caring for multiple dogs.

Owners spent more than $66.7 billion dollars on their pets in 2016. Spending for 2017 was expected to increase by nearly $3 billion. Most people who own pets consider them part of the family. Their spending reflects that attitude. Besides spending on the basics such as food and healthcare, many owners spend money on pet services such as grooming, boarding, pet sitting and dog walking. In 2016 owners spent a total of $5.76 billion on all types of pet services and were expected to spend even more in 2017.

Today’s market size shows the total amount earned by professional dog walkers in 2017. There were 27,838 dog walking businesses in the United States employing 28,576 people, according to IBISWorld.

Geographic reference: United States
Year: 2017
Market size: $1 billion
Sources: “Dog Walking Services in the US: Market Research Report,” IBISWorld, September 2017 available online here; “Pet Industry Market Size & Ownership Statistics,” American Pet Products Association Press Release available online here.
Image source: robynhobson, “park-dog-walk-entrepreneur-606334,” Pixabay, January 1, 2000 available online here.

Alternative Pet Care Services

With the slow economy, many Americans are cutting back on spending in many areas of their lives. Among pet owners, spending on pets does not seem to be one of these areas. In 2012, pet owners spent $53 billion on pet food, veterinary care and other pet-related services, up 5 percent from 2011. Included in this spending was alternative veterinary care services such as acupuncture.

Today’s market size shows the amount spent by pet owners in the United States on alternative veterinary care in 2012.

Geographic reference: United States
Year: 2012
Market size: $12.5 billion
Source: “Los Angeles: Americans Spent $53B on Pets in 2012,” Lansing State Journal, February 24, 2012, page 5A.
Original source: USA Today
Posted on February 26, 2013

Veterinary Services

According to the American Pet Products Association, 62% of households in the United States (72.9 million) owned at least one pet in 2011. From 2006 to 2011, the price of veterinary care increased 46%. Data show the amount pet owners spent on veterinary services in 2011. This was slightly more than 25% of all pet-related spending by pet owners. In 2012, spending on veterinary care is expected to rise to $13.6 billion.

Geographic reference: United States
Year: 2011
Market Size: $13.4 billion
Source: “Industry Statistics & Trends,” American Pet Products Association, available online here and ASPCA Pet Health Insurance: New Member’s Guide to Coverage, 2012.
Posted on September 18, 2012

Veterinary Services

A sleepy looking Katie the Beagle

The downturn in the U.S. economy has not spared many but there is always some variation in how such a sharp economic slowdown hits some industries versus others. Veterinarians are among those who often see their base business less impacted than others. While dealing with declining revenues in 2009, veterinary service providers saw a decline of only 0.6% between 2008 and 2009. Of the 27 5-digit NAICS (North American Industrial Classification System) industries in the professional services sector, the veterinary services industry was one of four that saw revenues decline by 0.6% or less between 2008 and 2009. Many other professional service providers saw revenues decline by 15% or more.

Today’s market share is based on the estimated revenues earned by veterinary service providers in the United States in 2009.

Geographic reference: United States
Year: 2009
Market size: $25.64 billion
Source: “Table 6.1. Professional, Scientific, and Technical Services (NAICS 54) – Estimated Revenue for Taxable Firms: 2001 Through 2009,” page 1 and 2 of an extract from Service Annual Survey: 2009, available online here.
Original source: U.S. Bureau of the Census
Posted on August 30, 2011

Pets in Japan

Today’s market size is an estimated size for the pet care sector in Japan. This is a measure of the market for all products and services related to household pets. In Japan, one third of this market is made up of pet food. As in the United States, the pet sector is growing strongly in Japan. However, based on a calculation of population to estimated pet dog and cat numbers, fewer than half as many Japanese households have a dog or cat as a pet as U.S. households.

Geographic reference: Japan
Year: 2009
Market size: ¥1.2 trillion (approximately $12.96 billion based on the exchange rate on December 31, 2009)
Source: “At ¥1.2 Trillion, Pet Sector Recession-Proof,” The Japan Times Online, October 28, 2010, available online here.
Original source: Fuji Keisai Company

Dog and Cat Food

Dog Food

The market for pet care products in the United States is quite large and according to one study, by the firm Packaged Facts, pet food represented only 33.6% of that overall market in 2008, down from 35.1% of the market in 2004. The market sizes presented here are not retail sales figures. They are figures based on the value of manufacturers shipments, thus closer to wholesale prices.

Geographic reference: United States
Year: 2007 and 2008
Market size: $13.5 billion and $15.9 billion respectively
Source: Annual Survey of Manufactures 2008, March 30, 2010, available online here.
Original source: U.S. Bureau of the Census