Natural Beauty Products

natural beauty productsWhat is your New Year’s resolution? Perhaps, like many, you plan to exercise more and eat less processed food and more organic, whole food such as fruits, vegetables, and whole grains. If you are a woman, maybe you want to incorporate more natural and organic personal care products into your daily care regimen.

The average American woman uses a dozen personal care products every day, one reason women, on average, are exposed to 83 more unique ingredients on a daily basis than men. The younger a woman is, the more likely she is to look for natural cosmetics and other beauty products. In a survey by beauty brand Kari Gran, 75% of women aged 18-34 said that buying natural beauty products is important to them. Fifty-four percent of women aged 55-64 said the same.

The top ingredients that buyers of natural beauty products try to avoid are fragrances, parabens, phthalates, sulfates, and gluten. Meanwhile, cosmetics companies are incorporating ingredients such as green tea, jojoba, moringa, rice, and sea buckthorn, to name a few, into their products. Individually, these ingredients are promoted as detoxifying, moisturizing, hydrating, anti-aging, and rich in antioxidants.

Today’s market size shows the total sales of natural beauty products in the United States in 2017 according to Nielsen. Despite the growing demand for “clean” and “natural” beauty products, there are currently no regulations defining these terms. Worldwide, organic personal care product sales are expected to rise to nearly $25 billion by 2025.

Geographic reference: United States
Year: 2017
Market size: $1.5 billion
Source: Rina Raphael, “The Beauty Industry Goes Au Naturel,” Fast Company, October 2018.
Image source: mohamed_hassan, “cream-skin-care-cosmetics-lid-3521957,” Pixabay, July 2018 available online here.

Luxury Massage Chairs


The term “stress” is heard frequently these days and is often associated with a long list of both mental and physical ailments. There are also many industries that offer to sell stress relieving aids, from consumables like specially formulated juices and deep penetrating lotions to gym memberships and spa resort getaways. Massage has long been a way to relax, to reduce stress. So the idea of a chair that will massage your entire body whenever you want has a natural appeal for those looking for ways to relieve or reduce stress.

Today’s market size is the approximate value of the luxury massage chair market in the United States in 2012, based on estimates from one of the industry’s leaders. This market size refers to fully automated massage chairs and not chairs used by masseurs/masseuses, also called massage chairs. Luxury massage chairs are a high-end product often costing several thousand dollars. Nonetheless, the luxury massage chair industry is a tiny part of the overall group of industries whose products and services are aimed at stress reduction.

Geographic reference: United States
Year: 2012
Market size: $250 million
Source: Bruce Horovitz, “All Stressed Out? Business Will Sell You Some Peace,” USA Today, August 5, 2013, available here. The photo is from the Inada web site here.
Original source: Inada
Posted on September 6, 2013

Moroccan Argan Oil Hair Products

Some say it strengthens hair and tastes good drizzled on a salad. Moroccan argan oil is the latest new trend in the personal-care market. Argan oil is appearing in more and more products as one of the highlighted ingredients. Under fair trade production standards, dime-sized kernels from acorn-shaped nuts are extracted by hand by Moroccan women earning the equivalent of $4 a day. These kernels are then ground down and the oil extracted. The wholesale price of argan oil in 2011 was approximately $30 per liter while in beauty boutiques around the world, a liter of argan oil sells for around $400.

In 2012, Morocco exported 700 tons of the oil, twice that exported in 2007. Today’s market size is the number of hair products containing argan oil that were introduced in 2008 and 2012.

Geographic reference: United States
Year: 2008 and 2012
Market size: 29 and 588 respectively
Source: Matthew Boyle, “Cosmetics’ Hot Elixir: Argan Oil From Morocco,” Bloomberg Businessweek, July 25, 2013, available online here.
Original source: Mintel
Posted on August 6, 2013

Hearing Aids and Instruments

The market for hearing aids is on a growth path as the population in the industrialized world ages. Demographics point in one direction for this industry, up. The rising costs of health care generally are of some concern to this industry because it suggests that changes are coming in how medical insurance systems will handle reimbursements for such devices. Demand, however, is expected to rise.

Today’s market size is the estimated number of hearing instruments sold around the world each year, based on figures for 2011. The number of units sold does not include Cochlear implants nor Middle-Ear implants, rather it refers to hearing aid devices that do not require surgical implantation.

Geographic reference: World
Year: 2011
Market size: 10 million units valued at $6.5 billion, which includes hardware only.
Source: “Hearing Loss Treatment Market Profile,” Hearing Instruments: Hearing Loss = Profits, May 24, 2012, page 32, Cheuvreux–Credit Agricole Group. This investment report is available online here.
Original source: CA Cheuvreux
Posted on July 3, 2013

False Lashes

Everything old is new again, or so the saying goes. In the first decade of the century, false eyelashes have been one of the fastest growing of the cosmetic industry’s many categories. Today’s market size is the total estimated revenue brought in by the sale of false eyelashes in the United States in 2000 and again in 2010.

Geographic reference: United States
Year: 2001 and 2010
Market size: $15 million and $44 million respectively
Source: “Look No Further: Frequently Asked Questions,” Novalash Eyelash Extensions, website posting is available here. Brendan I. Koerner, “The Goods; Fake Lashes: Not Just For Tammy Faye,” The New York Times, April 25, 2004, and available online here.
Posted on June 17, 2013

Nutritional Supplements Market

The market we’re presenting today is one that includes a large range of ingestible products, from vitamins and calcium pills to protein shakes, diet pills and energy drinks. The market is also referred to by various names, among them: nutritional supplements, dietary supplements, and simply, supplements. By whatever the name, this is a lucrative market and one that many people feel is less regulated than would be prudent. The federal guidelines regulating the ingredients used in the production of nutritional supplements are far less restrictive than those imposed on food and drink makers. Worth noting is the fact that federal requirements of pharmaceutical companies are even more restrictive than those regulating the food and drink industry. Nutritional supplements are not bound by the regulations for either of these industries—food and drink nor pharmaceuticals.

The supplements market has been growing steadily since the turn of the century and is expected to continue growing. Driving the growth are a number of factors. An older population looking to supplements to minimize the effects of aging is one such driver. The young, too, are using supplements heavily. Having grown up in a society that appears to approve of the use of chemicals to augment human capacities of all sorts, they turn to supplements to help build muscle, lose weight, and stay awake.

Geographic reference: United States
Year: 2011
Market size: $30 billion
Source: Natasha Singer and Peter Lattman, “Is the Seller to Blame,” The New York Times, March 17, 2013, page B1, available online here. Brittany McNamara, “Monster Energy Switches from Supplement to Beverage,” Nutrition Business Journal, February 14, 2013, available online here.
Original source: Nutrition Business Journal
Posted on March 20, 2013

Toiletries Market

Manufacturers of toiletries—that whole long list of things found in the bathroom for personal care: shampoo, deodorant, hand lotion, face crème, foot crème, toothpaste, perfume, hair mousse, etc.—saw robust growth over the period 1997 through 2007 but lost many of those gains between 2007 and 2009, a pattern repeated in so many industries.

Today’s market size is the size of the toiletries market as measured by U.S. manufacturers’ shipments in 1997, 2007, and 2009.

Geographic reference: United States
Year: 1997, 2007 and 2009
Market size: $24.3, $48.8 and $38.5 billion respectively
Source: 1997 Economic Census, 2007 Economic Census, and the 2009 Annual Survey of Manufactures.
Original source: U.S. Census Bureau
Posted on December 15, 2011

Dietary Supplements

There is a large market for dietary supplements in the United States. This market includes a wide variety of ingestible products designed to do things such as help you lose weight, increase sexual desire, increase muscle mass, reduce cholesterol, increase brain function, and others yet. Vitamins and multivitamins are part of this market but drugs that need and carry a Federal Drug Administration approval are not.

Geographic reference: United States
Year: 2005 and 2010
Market size: $21.3 and $28.1 billion respectively
Source: Natasha Singer, “Here’s to Your Health, So They Claim,” New York Times, Sunday Business, August 28, 2011, page 1, available online here.
Original source: Nutrition Business Journal

Beauty Products from France

The newest edition of an important yearly statistical compilation was released recently by the United Nations. Among the things this work provides is a detailed, country-by-country report on exports and imports.

Today’s market size is the value of all beauty or make-up products exported from France in 2008—the peak year in the decade— 2009, and 2010.

Geographic reference: France
Year: 2008, 2009 and 2010
Market size: $6,508; $5,533 and $6,047 million respectively
Source: “International Merchandise Trade Statistics,” Yearbook 2010, report on France, a link to which is available here.
Original source: United Nations