Cranberries

In 1816, cranberries began being commercially cultivated in the United States. Centuries before that Native Americans gathered wild cranberries for food, dye, and medicine. Pemmican—a mixture of cranberries, dried deer meat, and fat tallow that would last for months—provided a reliable source of protein and fat. Pemmican became a food staple of fur traders, essential to their survival on long journeys during the winter.

The colonists used cranberries in recipes they were familiar with from their native countries, substituting cranberries for the sour fruit called for in these recipes. In the 1620s, after the British brought honeybees to North America, a consistent supply of sweetener was available and cranberries began being used in pies, tarts, and cranberry sauce that was mostly eaten with white meats such as turkey. Although the commercial canning of cranberries began in 1912, the canned, gelatinous cranberry sauce that most Americans are familiar with did not become popular until 1940.

In 2012, the last year for which data are available,1 there were a total of 1,040 cranberry bogs and marshes in the United States, down from 1,134 in 2007. However, total acreage increased from 41,310 in 2007 to 43,918 in 2012. Most of the cranberries produced in the United States come from Wisconsin, Massachusetts, New Jersey, Oregon, and Washington State. In 2016, 35% of the cranberries harvested were sold overseas; a decade ago, 10% were. According to Kellyanne Dignan, senior manager of corporate communications at Ocean Spray Cranberries, more than 70% of U.S. shoppers who buy fresh cranberries use them for sauce for a holiday meal.

Today’s market size shows the number of pounds of processed and fresh cranberries sold in 2006 and 2015. Per capita, consumption of fresh cranberries remained flat between 0.08 and 0.10 pounds during this time period. However, processed cranberry consumption reached a high of 1.98 pounds per person in 2006, dropped to a low of 1.67 pounds in 2012, then increased yearly up to 1.93 pounds per person in 2015.

1 2017 data is currently being compiled for the Census of Agriculture by the United States Department of Agriculture. The data will be published starting in February 2019.

Geographic reference: United States
Year: 2006 and 2015
Market size: (Processed cranberry sales) 5,909,755 pounds and 6,203,247 pounds respectively
Market size: (Fresh cranberry sales) 258,454 pounds and 270,229 pounds respectively
Sources: “Report – Per Capita Cranberry Consumption,” U.S. Cranberries, Cranberry Marketing Committee, 2017 available online here; Whitman-Salkin, Sarah, “Cranberries, a Thanksgiving Staple, Were a Native American Superfood,” National Geographic, November 28, 2013 available online here; Blakemore, Erin, “A Brief History of Cranberries,” Smithsonian.com, November 25, 2015 available online here; “Table 40. Berries: 2012 and 2007,” 2012 Census of Agriculture, USDA, National Agricultural Statistics Service, May 2, 2014 available online here; “Cranberries,” United States Department of Agriculture, Economics, Statistics and Market Information System, August 10, 2017 available online here; Offner, Jim, “Marketers See Retail as Sweet Spot for Cranberry Sales,” The Packer, September 2, 2016 available online here; Offner, Jim, “Export Market Continues to Grow for Cranberry Industry,” The Packer, September 4, 2016 available online here; “Frequently Asked Questions,” USDA Census of Agriculture, United States Department of Agriculture, June 16, 2017 available online here.
Image source: alex80, “Cranberries-berry-red-vitamin-1714174,” Pixabay, August 2016 available online here.

Pizza

According to Restaurant.com, Halloween is one of the top 5 busiest days for pizza sales at pizzerias in the United States. The convenience of picking up a ready-made pizza for dinner, or having one delivered, leaves families more free time to prepare for trick-or-treating. In addition, pizza is an often-served and welcome meal at Halloween parties across the country. Forty-one percent of consumers polled for Technomic’s 2016 Pizza Consumer Report said they eat pizza once a week. Two years ago 26% did.

Today’s market size shows total pizza sales at pizzerias in the United States for the year ending September 30, 2016. However, pizza is not only consumed in the United States. Worldwide, pizza sales totaled $128 billion in 2016. The top 3 regions of the world in terms of sales were Western Europe ($47 billion), North America ($45 billion), and Latin America ($13 billion) according to Euromonitor International. Latin America is expected to see a 45% growth in pizza sales through 2020, followed by China (31%) and the Asia-Pacific region (26%).

Geographic reference: United States
Year: Year ending September 30, 2016
Market size: $44 billion
Source: Hynum, Rick, “Pizza Power Report 2017 – A State of the Industry Report,” PMQ, December 2016 available online here; Hobson, Alex, “Halloween is One of the Top Selling Days for Pizzerias,” ABC Action News, WFTS Tampa Bay, October 31, 2013, updated November 1, 2013 available online here.
Original sources: Euromonitor International, CHD Expert, Technomic
Image source: Riedelmeier, “Pizza-stone-oven-pizza-stone-oven-1344720,” Pixabay, March 28, 2016 available online here.

Online Grocery-Delivery Services

For many years people have been buying books, clothing, and housewares online. Why not groceries? The grocery industry in the United States generates more than $600 billion in sales. Nearly everyone shops for groceries and an overwhelming majority shop for groceries at least once a week. Online grocery-shopping services offer the consumer convenience, but many times this convenience comes at a price. Because the consumer is paying someone else to shop for them, in order to pay these employees companies may charge higher prices for the groceries themselves and charge for shipping or delivery. Also, the consumer has to trust that the online grocery-shopping service employees will select the best produce, meat, and other perishable items and deliver them to their door in a timely manner and in good condition.

Despite many of the drawbacks, consumers are spending billions shopping online for groceries. Today’s market size is the total amount consumers in the United States spent online for groceries in 2016, a more than 160% increase in spending over 2015. Also included are projected sales figures for 2025.

Geographic reference: United States
Year: 2016 and 2025
Market size: $42 billion and more than $100 billion respectively
Sources: Trejos, Nancy, “Hotels Find Alternatives to Room Service,” USA TODAY for the Lansing State Journal, August 14, 2017, page 5B; Kestenbaum, Richard, “Why Online Grocers are So Unsuccessful and What Amazon is Doing About It,” Forbes, January 16, 2017 available online here.
Original source: Morgan Stanley
Image source: JoyintheCommonplace, “List-plan-phone-to-do-list-1474674,” Pixabay, June 23, 2016 available online here. Original image has been modified.

Back-to-College Spending

According to the National Center for Education Statistics fall college enrollment in 2010 was 21.0 million. Enrollment declined to 20.2 million in 2014 but is projected to increase to 20.9 million in 2017. Today’s market size shows the total amount spent on back-to-college items by students and their families in 2010, 2014 and 2017. The figure for 2017 is projected. In 2017, back-to-college shoppers plan on spending the most on electronics ($12.8 billion), followed by clothing ($8.0 billion) and snacks and other food items ($7.5 billion). Spending on dorm and apartment furnishings came in fourth at $5.9 billion. Spending on school supplies ranked seventh at $3.9 billion.

Geographic reference: United States
Year: 2010, 2014 and 2017 projected
Market size: $45.88 billion, $48.48 billion and $54.18 billion respectively
Sources: Smith, Ana Serafin, “Back-to-School and Back-to-College Spending to Reach $83.6 Billion,” National Retail Federation Press Release, July 13, 2017 available online here; U.S. Department of Education, National Center for Education Statistics, “Table 303.10. Total Fall Enrollment in Degree-Granting Postsecondary Institutions, by Attendance Status, Sex of Student, and Control of Institution: Selected Years, 1947 through 2025,” Digest of Education Statistics: 2015, December 2016 available online here.
Original source: Prosper Insights & Analytics

Hot Dogs

The hot dog is a staple at sporting events, picnics, carnivals, and backyard barbecues. According to the National Hot Dog and Sausage Council, Americans consume about 20 billion hot dogs per year. That equates to about 70 hot dogs per person per year, fewer than half of which were bought at retail stores.

Today’s market size is the total retail sales of hot dogs in the United States in 2016.

Geographic reference: United States
Year: 2016
Market size: $2.4 billion
Source: “Consumption Stats,” available online here; “Hot Dog Fast Facts,” available online here.
Original source: National Hot Dog and Sausage Council, The Neilsen Company

Wheat Market in Michigan

Michigan has approximately 8,000 wheat farmers, some have been farming on family farms for more than 100 years. Several have ancestors who were wheat farmers in Europe. Farmers in Michigan plant on average 500,000 acres of wheat per year.

There are primarily two types of wheat that Michigan farmers plant: soft white and soft red. Soft white wheat is mostly used in breakfast cereals and whole-grain products because of its greater palatability. Soft red wheat is mostly used for baked goods and other processed foods.

Today’s market size is the value of wheat sales by farmers in Michigan.

Geographic reference: Michigan
Year: 2016
Market size: $218.5 million
Source: Witsil, Frank, “Dr. Wheat Shapes Eats,” Lansing State Journal, November 13, 2016, page 7A

Animal Feed Additives

Food supplements are consumed, whether by humans or animals, to augment or improve in some way the nutritional value of the diet. Food additives in farming have been used for centuries, as anyone who has seen a salt-lick will appreciate. However, with the rise of corporate farming in livestock production—what are known as Animal Feeding Operations (AFOs)—the use of feed additives and the nature of those additives has changed greatly. Animal feed additives come in a variety of types, from vitamin supplements and amino acids to preservatives, emulsifiers and essential fatty acids.

Recently, one commonly used additive has been in the media spotlight; antibiotics. It is now common practice in the United States to add low doses of antibiotics to animal feed. Antibiotics are used to stimulate growth as well as to stave off the diseases bred by unnatural and unsanitary conditions. The use of antibiotics on livestock is so great in the United Sates that it is believed to account for 80%, by weight, of all antibiotic use. The business of providing a population with high volumes of low-cost meat is a very large business indeed. Raising livestock in more natural ways—as opposed to the assembly-line manner used by AFOs—takes longer and, as they say, time is money.

Today’s market size is the estimated global value of the animal feed additive market. These additives are most heavily used in North America and Asia-Pacific, regions that together account for more than 60% of the use of animal feed additives.

Geographic reference: World
Year: 2012 and a forecast for 2018
Market size: $16.18 billion and $20.23 billion respectively
Source: “Animal Feed Additives Market Worth $20,233.2 Million by 2018,” PR Newswire, March 12, 2014, available online here.
Original source: MarketsandMarkets
Posted on March 17, 2014

Oranges

Today’s market size is the total production of oranges worldwide in 2013, broken out into those harvested for consumption as fresh fruit and those harvested for processing. In the United States, production was down in 2013 due in part to Citrus Greening disease which has been killing trees in the nations largest orange producing state, Florida. Over the last six years, 2008–2013, U.S. orange production accounted for an average of 15% of world production. In 2013 that figure fell to 13%.

Geographic reference: World
Year: 2013
Market size: 51.8 million metric tons, 59% harvested for fresh consumption and 41% for processing
Source: “Oranges, Fresh: Production, Supply and Distribution in Selected Countries,” Production, Supply and Distribution Online, December 24, 2013, USDA, Foreign Agricultural Service, available online here. The USDA reports on the production and supply of many agricultural products through its Foreign Agricultural Service, the main web site for which is here.
Original source: U.S. Department of Agriculture, Foreign Agricultural Service (FAS)
Posted on February 7, 2014

Global Feed Industry

The feed industry is a part of the agriculture sector. The term feed here is used as a noun and refers to the food provided to agricultural animals and fish, to livestock. Many different things are used as feed. These are usually broken into two categories, concentrates and roughage. The concentrates are the high energy value feeds that come from cereal grains, high-protein oil meals, and by-products from processing sugar beets, sugarcane, animals and fish. The category of feed referred to as roughage includes pasture grasses, hay, silage, corn stalks and the like.

An area of interest and research in this industry is raising insects for use as animal feed. It has the potential for being a very sustainable, comparatively low energy way to significantly increase feedstocks over the next decades. This is important since United Nations’ estimates predict a 70% increase in demand for agricultural feed over current rates by the year 2050.

Today’s market size is the quantity and value of feed production globally in 2011.

Geographic reference: World
Year: 2011
Market size: 870 million tons valued at $350 billion
Source: “Insects as Animal Feed,” The Fish Site, June 3, 2013, available online here.
Original source: United National Food and Agriculture Organization (FAO)
Posted on September 20, 2013

Cold Cereal for Breakfast

In recent years makers of cold cereal have seen their revenues drop as more people choose a variety of other options for their first meal of the day. In the second quarter of 2013, Kelloggs reported a 3% drop in sales of cold cereal and General Mills reported a 7% drop. Yogurt, shakes, and on-the-go breakfast bars are popular alternatives to cold cereal. While cold cereal is still the number one choice for breakfast in the United States, yogurt is the second most popular choice with revenues of nearly $7 billion. And within the yogurt market, it is Greek yogurt that has pushed sales skyward for several years now. A novelty just five years ago, Greek yogurt has grown to represent 40% of the yogurt market since then.

Today’s market size is the value of sales of cold cereal in the United States for the year, August 2012 to August 2013.

Geographic reference: United States
Year: August 2012-2013
Market size: $9 billion
Source: Jane Wells, “Cereal Killers: Americans’ New Breakfast Habits,” CNBC, August 23, 2013, available online here.
Posted on August 27, 2013

Açaí Berries and Superfoods

The açaí berry is native to the Amazon rainforest and in particular to Brazil. It is a berry that has high quantities of phytochemicals, plant compounds that are believed to protect us from a variety of ills, from heart disease to cancer. Through heavy marketing of the berry as a sort of miracle cure, a market for this fruit was created and grew rapidly, reaching a high in 2009.

The açaí berry is what is often called a superfood, a category of foods that are nutrient dense, thus rich in vitamins, minerals and other nutrients while having few calories. So-called superfoods that are new to the U.S. market appear to follow a somewhat predictable cycle. They become the hyped new health food. Demand for them rises sharply and they ride this tide. Then they begin a decline as their high prices are balanced against the consumer’s experience with them and the promise of a new, heavily marketed superfood. Worth noting is the fact that blueberries are very nearly as rich in polyphenols as are açaí berries yet they are priced at a fraction of the price of açaí berries.

Today’s market size is an estimate of the total value of açaí-laced products sold in the United States in 2012.

Geographic reference: United States
Year: 2012
Market size: $200 million
Source: Tom Philpott, “Farm to Fable,” Mother Jones, May/June 2013, page 68
Posted on April 23, 2013

Canned Fishery Products

Fishery products are canned for both human and animal consumption. In the United States, in 2010, 68.8% of all canned fishery products by weight were produced for human consumption and 31.3% for animal food and bait. In terms of value, the breakdown was 84.7% for human consumption and 15.3% for animal consumption.

Geographic reference: United States
Year: 2010
Market size: 954.14 million pounds valued at $1.411 billion
Source: “Fisheries of the United States–2010,” August 2011, page 46, available online from the National Marine Fisheries Service website, here.
Original source: National Oceanic and Atmospheric Administration (NOAA), Office of Science and Technology, National Marine Fisheries Service, USDA
Posted on March 6, 2013

Fish Oil

Fish oil is a commodity derived from the tissues of oily fish. This oil contains high levels of the Omega-3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) which is part of the reason that offerings of fish oil as a dietary supplement have seen growing popularity. Today’s market size is the volume and value, at a wholesale level, of fish oil production in the United States in 2010.

Geographic reference: United States
Year: 2010
Market size: 136.4 million pounds or 17.6 million gallons valued at $30.1 million
Source: “Fisheries of the United States–2010,” August 2011, page 42, available online from the National Marine Fisheries Service website, here.
Original source: National Oceanic and Atmospheric Administration (NOAA), Office of Science and Technology, National Marine Fisheries Service USDA
Posted on December 3, 2012

Cranberries

Today we look at cranberries, one of the ingredients of a traditional Thanksgiving Day meal in the United States. The market we present here is the size, measured in barrels, of U.S. cranberry production annually over four decades.

We hope that as the Thanksgiving Holiday weekend proceeds in the United States, that all of our visitors have many reasons to give thanks this year.

Geographic reference: United States
Year: 1980, 1990, 2000, 2010
Market size: 2.70, 3.44, 5.84, and 6.81 million barrels respectively
Source: “Cranberries—2012 Cranberry Production Down Slightly,” August 14, 2012, and earlier reports on cranberry production, all produced and made available by the U.S. Department of Agriculture’s National Agricultural Statistics Services. The Annual reports on cranberry production are listed on the USDA’s website here.
Original source: U.S. Department of Agriculture
Posted on November 21, 2012

Tuna

Tuna fish, in the form of canned tuna, is a staple of the U.S. diet and is the largest of the canned fish markets by both weight and value. Today’s market size is the production in 2010 of canned tuna in the United States.

Geographic reference: United States
Year: 2010
Market size: 395.4 million pounds at an estimated wholesale value of $723.8 million dollars
Source: “Fisheries of the United States–2010,” August 2011, page 42, available online from the National Marine Fisheries Service website, here.
Original source: National Oceanic and Atmospheric Administration (NOAA), Office of Science and Technology, National Marine Fisheries Service, USDA
Posted on November 6, 2012

Canned Clams

U.S. canned clam production in 2010 is the market size today. The value per pound for canned clams in 2010 was just shy of one dollar ($0.89). As compared with the highest volume canned fish product, namely tuna, canned clams were 27.7% of tuna by weight and 13.5% by value.

Geographic reference: United States
Year: 2010
Market size: 109.3 million pounds at a value of $97.2 million
Source: “Fisheries of the United States–2010,” August 2011, page 42, available online from the National Marine Fisheries Service website, here.
Original source: National Oceanic and Atmospheric Administration (NOAA), Office of Science and Technology, National Marine Fisheries Service, USDA
Posted on October 25, 2012

Pickles

Gerkins

Today’s market size is the size of the market of U.S. produced pickles and pickled products in 2005 and again in 2010. The values listed are for product shipments from the pickles and other pickled products industry (NAICS 311421P) as reported on by the U.S. Census Bureau in its reports on the manufacturing industry.

Geographic reference: United States
Year: 2005 and 2010
Market size: $1.31 and $1.46 billion respectively
Source: “Annual Survey of Manufactures: Value of Product Shipments: Value of Shipments for Product Classes,” the 2005 and 2010 editions, available online from the American Factfinder, for 2005, here, and for 2010, here.
Original source: U.S. Departemnt of Commerce, Bureau of the Census
Posted on October 2, 2012

Milk

Today’s market size is the size of milk production in the United States in 2007 and 2011. Milk prices in 2011 were at an historic high, in part because the costs of feed were also very high. The drought of 2012 has only served to tighten the feed market further and it is anticipated that both feed and milk costs will continue to rise through 2012 and beyond.

Geographic reference: United States
Year: 2007 and 2011
Market size: 185,655 and 196,246 million pounds
Source: “Milk Cows and Production by State and Region,” September 20, 2012, part of a series of reports produced by various agencies within the USDA’s Economic Research Service and available online here.
Original source: U.S. Department of Agriculture
Posted on September 21, 2012

Food and Beverage Store Sales

Food & Beverage Store Sales

In the United States, people pay less for food than anywhere else in the world, as a percentage of their total expenditures. Here is a link to a site with a very interesting world map showing U.S. Department of Agriculture and Euromonitor data on how much of our total expenditures we spend on food worldwide, nation by nation. As many people worry about the cost of food rising it is worth noting, at the most basic level, just how inexpensively we’re able to feed ourselves in the United States.

Today’s market size is the value of food and beverage store sales in the United States for the first six months of 2000 and 2012. The graph shows the first six months of each year’s food and beverage store sales for the entire period.

Geographic reference: United States
Year: 2000 and 2012 (January – June)
Market size: $215.6 and $311.2 billion respectively
Source: Monthly Retail Trade Report, August 14, 2012, part of a series of reports by the U.S. Census Bureau, available online here.
Original source: U.S. Department of Commerce
Posted on September 13, 2012

Better Burger Restaurants

The better burger restaurant market is defined as establishments that make burgers to order with fresh ingredients, in particular, fresh meat. Examples of the sorts of restaurants that are counted as better burger restaurants include Red Robin Gourmet Burgers, Five Guys Burgers and Fries, and Bagger Dave’s.

Although the market for better burger restaurants is still minuscule compared to the $200 billion fast-food and fast-casual burger restaurant market, sales growth exceeded growth in the fast-food and fast-casual burger restaurant market in 2010. Sales growth for better burger restaurants was 21% compared to a 3.2% growth rate for fast-food and fast-casual burger restaurants. Better burgers are often made with fresh Angus beef, better-quality buns, premium cheeses, and homemade condiments. Some better burger restaurants also offer turkey burgers and veggie burgers. Data represent restaurant sales in 2011.

Geographic reference: United States
Year: 2011
Market Size: $2.2 billion
Source: Davis, Scott, “Building a Better Burger: Mid-Michigan Opens Wide for ‘Better Burger’ Market,” Lansing State Journal, August 12, 2012, page 1E
Original Source: Technomic
Posted on August 14, 2012