Plus-Size Clothing

Plus-size clothing are generally found in specialty clothing stores or out-of-the-way places in mainstream clothing stores. In 2017, some retailers are experimenting with combining the non-plus-size clothing and the plus-size clothing on the same racks in the same section of their stores. According to Paco Underhill, author of Why We Buy: The Science of Shopping, “[p]art of what they’re trying to do is recognize we live more in a size 12 or 14 or 16 world than we do a size 4 (one)…In a hypermarket store…where you’re selling both clothing and groceries and furniture and electronics and liquor, they want to be very careful not to turn someone off… If you are making that woman feel awkward about shopping for clothing, maybe she won’t buy her dishwasher soap or wine there, also.”

Geographic reference: United States
Year: 2013 and 2016
Market size: $17.4 billion and $20.4 billion respectively
Source: Zlati Meyer, “Meijer to Mix Misses, Plus Sizes,” Lansing State Journal, November 6, 2016, page 26A.
Original source: NPD Group

Diamond Rings

An article about wedding jewelry caught our attention. In a New York Times article over the weekend the subject of how much is spent in the United States annually on diamond engagement and wedding rings was presented. According to the article, couples paid an average of $4,000 on engagement rings in 2012 and another $1,000 for her wedding band, $500 for his. Now, averages, as we know, can be deceptive. What we were unable to find are statistics on just how many of these rings were purchased, which would be nice to know since the range in price for a diamond ring can be quite large. What we can say, by way of putting today’s market size into some context, is that in each year between 2000 and 2011 the number of marriages in the United States was between 2 and 2.3 million.

Today’s market size is the total value of diamond engagement and wedding jewelry sold in the United States in 2012.

Geographic reference: United States
Year: 2012
Market size: $11 billion
Source: Tara Siegel Bernard, “With Engagement Rings, Love Meets Budget,” The New York Times, February 1, 2014, page B1, available online here.
Original source: Bain & Company
Posted on February 3, 2014

False Lashes

Everything old is new again, or so the saying goes. In the first decade of the century, false eyelashes have been one of the fastest growing of the cosmetic industry’s many categories. Today’s market size is the total estimated revenue brought in by the sale of false eyelashes in the United States in 2000 and again in 2010.

Geographic reference: United States
Year: 2001 and 2010
Market size: $15 million and $44 million respectively
Source: “Look No Further: Frequently Asked Questions,” Novalash Eyelash Extensions, website posting is available here. Brendan I. Koerner, “The Goods; Fake Lashes: Not Just For Tammy Faye,” The New York Times, April 25, 2004, and available online here.
Posted on June 17, 2013

Plain Glass Eyewear

What was once seen as a sign of nerdishness has become a fashion statement. When basketball stars like LeBron James and Dwayne Wade, Kevin Garnett and Kevin Durant are sporting big, black, chunky eyeglasses for the fun of it—meaning the eyeglasses are not prescription glasses at all but frames containing plain glass lenses—eyeglass frame makers must be pleased. Market analysts point to a number of high-profile persons—Meryl Streep and Demi Moore from the Hollywood scene, Sarah Palin and Rachael Maddow—who wear eyeglasses and whose eyewear styles are seen as part of the motivation behind this growing market for fashion based eyewear. Will it be a passing fad as so many fashion statements are or a longer lasting trend as those wearing plain glass eyewear get older and start needing to put prescription lenses into their statement accessories?

Today’s market size is based on calculations made with survey results from a Vision Council of America survey and U.S. Census Bureau population statistics. It shows the number of U.S. adult residents who report having worn plain glass eyewear as a fashion statement during the period 2008 and 2011.

Geographic reference: United States
Year: 2011
Market size: 16.3 million people aged 18 or over
Source: Adam Tschorn, “A New Essential?” The Republic, Columbus, Indiana, May 7, 2012, available online here. Picture comes thanks to this Warby Parker website.
Original source: Vision Council of America and the U.S. Census Bureau
Posted on June 1, 2012