Tablets versus e-Readers

Two relatively new devices in the world of mobile, electronic devices are often compared. They do similar things and yet, they are not the same. These are tablets and e-readers. Because tablets tend to offer more functionality than do e-readers, one of those functions being to serve as an e-Reader, the sales for these devices are often compared. And, in recent years, tablets have been steadily outselling e-readers.

Today’s market size post is the number of tablets and e-readers sold around the world in 2010 and a projection of that market for next year, 2013.

Geographic reference: World
Year: 2010 and 2013 projection
Market size: Tablets: 19 million units and 172 million respectively
Market size: e-Readers: 13 million units and 18 million respectively
Source: Felix Richter, “Are Tablets Killing E-Readers?” Statista.com, July 12, 2012, available online with an interesting chart here.
Original source: IDC, MIC
Posted on December 11, 2012

E-Reader Shipments

The market for eBooks is growing and so is the market for the devices used to read those books. As is often the case with a new electronic device, e-reader sales and shipments are in an exceptional period of growth and market penetration. Shipments of e-readers more than doubled between 2009 and 2010. The market sizes presented here do not include Apple’s new iPad which is a hybrid device designed to serve as an e-reader as well as a sort of large iPod Touch.

Geographic reference: World
Year: 2009 and 2010
Market size: 5 million units and 11 million units respectively
Source: The New York Times, Sunday Business, September 12, 2010, page 3
Original source: iSuppli