Trends in refrigerator design do not change in significant ways very often. Most changes in recent years have been related to the energy efficiency of these appliances. But one very visible design change that has become popular in the last half decade is the placement of the freezer section below the refrigerator section of the machine. These newly designed refrigerators are called bottom-mounted freezer style refrigerators. Many of these machines, though not all, use a large pull out drawer to hold the freezer section instead of a compartment entered through a simple door.
Today’s market size is an estimated size of this market for bottom-mounted freezer refrigerators in North America.
Geographic reference: North America
Year: 2010
Market size: $3 billion
Source: “UPDATE: Whirlpool Petitions US for Trade Probe on Samsung, LG,” ADVFN, March 30, 2011, available online here.
Original source: Dow Jones News and Whirlpool Corp.
Posted on October 6, 2011
These kinds of fridge looks nice. I like the idea of the freezer being at the bottom, I think it’s more convenient that way, you just have to pull the freezer drawer and very accessible. I also like the design of it, it’s more modern and stylish.