Belgians who drink beer love their locally-made beer. In years past, many Belgians considered American beer inferior, but this attitude may be changing. American craft beers are now appearing in Belgian supermarkets and in bars. A craft beer brewed by Seattle’s Schooner EXACT brewery won the top award at the Brussels Beer Challenge in 2015. American beers also won several other gold medals, 5 more than Belgian beers did, that same year.
Today’s market size shows the amount of craft beer exported to Belgium by American brewers in 2015. In comparison, the United States imported 50 million gallons of Belgian beer that year.
Geographic reference: Belgium
Market size: 160,000 gallons
Source: Thompson, Linda A., “U.S. Suds No Longer Duds,” Lansing State Journal, August 7, 2016, page 4B.